How to Find the Right Brand Designer for You
August 23, 2023
Category: Branding
how to find the right brand designer for you
because branding is worth doing right the FIRST time.
I’ve been doing this whole branding and website design thing for a hot second and in that time I’ve come across countless clients who go through the branding process once only to end up double-investing because they’re not happy with the outcome OR their branding doesn’t serve them long-term. This is why it’s SO important to do your homework when it comes to finding a brand designer that’s right for you and your biz! Let’s face it, branding is worth doing right the first time if you’re going to invest. That means finding a designer who aligns with your style first and foremost is of the utmost importance!
Soooo how do you go about finding that dream brand designer? Welp I’m sharing my top four tips to point you in the right direction and help you get one step closer to making those branding dreams a reality!
1 | Where to Look
Social media is an awesome tool to find creatives online. Instagram and Pinterest in particular can be helpful for searching keywords of styles and finding work that aligns with that.
Online portfolio sites such as Behance and Dribble can also be a good tool to sift through. There are online directories for creatives too, such as Creative Lady Collective.
2 | review their past client work
If you take anything away, let it be this! Make sure their work aligns with your future project goals. Look over their past client work! And I’m not just talking about what they post on Instagram, because Instagram is often curated (as it should be), but real project examples. Does it feel somewhat in alignment? It doesn’t have to be *exactly* everything you’ve envisioned but you should feel something.
3 | Make sure You’re an a+ fit — beyond just design styles
Process and experience is everything! Ask about expectations and deadlines. How collaborative is the process? Do you know when you’ll be receiving your files? Do you even know what type of files you’ll be getting…? Make sure to ask lots of questions, especially if working with a designer is a new experience to you.
4 | read their reviews!
How happy are their past clients? Hearing the experience from other business owners who went through it first-hand can often give you a good idea on what to expect. Each designer works a bit differently and we’re big believers in a collaborative process. Make sure your dream designer is willing to hear your voice (after all it is your business!) throughout the project.
