Real Food Whole Life

 

For the past 10 months, I’ve had the opportunity to partner with Real Food Whole Life. We did a rebrand, a number of site updates, and put out a few digital products + ebooks for her readers. Robyn is all about simplified solutions for real life wellness. If you’re anything like me, the idea of meal prep + planning sounds straight up exhausting but Robyn has inspired me to make it so simple that' it’s easy. Less time + more impact.

When we first started her re-brand Robyn knew that she wanted her current brand to feel more personal and also more simplified. Her previous brand revolved around food (duh) but as she’s grown as a food blogger, her content has shifted into other areas of wellness and lifestyle beyond just the recipes. We went with a simplified hand-lettered logo that felt natural + organic, yet feminine too. Since her audience is primarily young females, we also went with a soft, pastel palette that helped bring life to her brand without feeling overly colorful or bright. See below for some of the other pieces we’ve worked on together!

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Briana Wengert