Allyson was an absolute BLAST to work with! She's so great at what she does, so this was fun to give her established brand a face-lift. When Allyson first came to me I knew we were going to create something that was a bit out of the ordinary. We went back and forth on whether or not we'd include images on her site, but ultimately ended up creating a 0 image site. Getting client's content is one of the more challenging to-dos as a brand and web designer. Allyson's wording and information on her site was AMAZING, but we felt like the few photos she had didn't really reflect the brand we were trying to create.
Instead, I created a number of patterns and textural hand-lettering to give her site the extra layer it needed. I think in the end, skipping out on the images actually made her site all the more unique and strong. It allowed for her not-so-typical color palette to shine through, along with her awesome content and work she's done for a number of brands. Check out her new brand and site below!