When it comes to sales you can reeeeeel ‘em in all you want with your branding and your website — seriously can’t stress the importance of branding and a good website design enough — butttttttt packaging can make or break your sales. Let’s talk through three MAJOR tips to keep in mind when designing packaging.

When it comes to branding your biz there are about a thousand questions you can ask yourself. And let’s face it, if you’re just starting out it can be SO intimidating and costly. This is where our Brighten Brands come into play. Our premade branding kits are here to help take some of the stress out of branding your business while also helping you save a bit of money upfront.

Depending on the type of business you’re running using a DIY brand or website can be detrimental to your success! Cutting corners because you’re trying to save money can actually COST you money as you start losing out on leads and sales without a proper design strategy. In this blog post, I’ll walk you through the three major things you’re risking if you’re taking a DIY approach to your brand design.

In this branding and packaging case study, we share how we helped Olive + Pine Candle Co. level up her brand and give her the confidence she needed to dive into the next chapter.

It’s no secret taking the leap to extend your retail brand online or diving into e-commerce right from the start can be SO intimidating. From Shopify and Etsy to Drupal, NopCommerce, WooCommerce, and even Squarespace, there are sooo many options and platforms to consider as you’re getting started. The first step is to take a look at two top contenders and see how they stack up against each other. So, what’s the better option, Shopify or Etsy?

If you’re not already doing these three things to get prepped and ready for the week, you’re missing out.

In this blog post, I’ll answer what a sub-brand is, what the difference is between a brand and a sub-brand, why you’d need a sub-brand, and go over examples of some past sub-brands we’ve created. If you’re a multi-faceted business targeting a few niche but different audiences, this one’s for you!

That time when one of my long-time entrepreneur heroes DMed me on Instagram and life truly came full circle.

Your business name is SO important! Here are four things to do before you decide on a name.

Spoiler: If you’re experiencing a lack of sales or leads on your website it might be time for a rebrand.

So much of the design process is the explanation of how you go to that design solution and WHY it works. Let’s dive in.

Let’s face it, it’s hard to remember one single logo design unless you’re Nike, but if you create an entire FEELING through patterns, illustrations, colors, and fonts, you’re more likely to stay top of mind.