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welcome to the brighten made blog

Design Briana Summers Design Briana Summers

2025 graphic design trend report

To kick off the new year, my team and I decided to do something fun and new! We’re predicting seven major trends we think will be big in 2025. From bubble letters and bold, custom fonts to primary colors and the most maximalism, here are our design trend predictions for graphic design + branding in the new year.

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Design Briana Summers Design Briana Summers

2024 graphic design trend report

From more COLOR, intricate details, and experimental design treatments to interactive design, bold statements, and let’s not forget AI generated imagery here are our design trend predictions for the new year.

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Design Briana Summers Design Briana Summers

What’s an Illustration and Why Your Branding Needs Them

We go ALL OUT for our branding clients by providing a full branding experience that includes more than just a logo design but also supporting elements such as custom illustrations and patterns. While not every branding client needs illustration per se, some can really benefit by using it! Here’s why — our brains process pictures, symbols, and other visuals faster than words so illustration can help convey a brand message more efficiently with our already short attention spans.

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Design Briana Summers Design Briana Summers

3 Tips to Keep in Mind When Designing Packaging

When it comes to sales you can reeeeeel ‘em in all you want with your branding and your website — seriously can’t stress the importance of branding and a good website design enough — butttttttt packaging can make or break your sales. Let’s talk through three MAJOR tips to keep in mind when designing packaging.

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Branding, Design Briana Summers Branding, Design Briana Summers

what is a strategic branding approach and why does it cost more?

So, what is a strategic branding approach? It’s an in-depth approach that starts with us getting to know Y-O-U, doing research on your business and your audience, and compiling that information to first and foremost build a brand strategy. From there, we continue to make strategic choices based on our research and everything we outline in the brand strategy in order to make calculated design decisions as we build out your branding.

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Design Briana Summers Design Briana Summers

which website platform should you use?

A website is sooooo important to help extend your brand online and communicate with your audience about what you offer. We want to give your audience an amazing first impression and that starts with selecting the best website platform for your business. So, what platforms are out there and why do we choose the ones we do?

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