featured posts
welcome to the brighten made blog
what the heck is brand messaging
We’re covering what the heck brand messaging even is, why it’s important for your business (of any size!), and how you can create it on your own. Plus, the complete package that is dynamite brand messaging and killer branding. The result will be a brand you feel FULLY confident in. One that showcases your offerings and deeply resonates with your target audience on multiple levels.
Return on Investment: Will a Rebrand Pay for Itself?
It’s the age-old question: will rebranding be worth it for my business? I’m talking a new logo design, new color palette, new fonts, and maybe even a new business name. From the ground up, creating a new brand design for your business. The short answer is yes. The return on investment will come! In this blog post, we share specific examples and testimonials from past clients who have had rebranding success!
8 Tips to Follow When Providing Feedback to a Designer
There’s a special kind of magic that comes from collaborating with clients which is why getting strong, accurate feedback is of the utmost importance! It can be overwhelming to put your thoughts and feelings into words after receiving a design proof. That’s why we’re sharing 8 tried-and-true tips to help you feel confident giving design feedback.
5 Tips to Successfully Launch Your New Brand
It’s a question we get time and time again, “How should I go about launching my brand!?” Well friends, let me be the first to say that it doesn’t have to be stressful! I’m sharing five tips to follow for a successful brand launch whether you’re a brand new biz or rebranding.
A Peek Into My Logo Design Process
When I’m designing a primary logo, I love to take a big focus on type. Symbols and illustrated icons can be great within branding, but your primary logo needs to be, let’s face it, your name — and so we start with type! While every designer is different, here’s a little peek into my process and how I dive into creating original, custom primary logos.
What to Do When Your Design Business Is Slow
After nearly 7 years as a business owner, I’ve learned which seasons I can typically expect to be slower and which are busier. So how do you stay productive and get work done during slow seasons? I’m sharing seven ideas to keep you (and your team if you’ve got them!) productive and ready to tackle the next season with full cups!
Our Favorite Coffee Branding Ideas
Starting your own coffee shop or brand can be SOOO daunting! That’s why we’re here to help! We’ll dive into common questions surrounding all things coffee branding and share our favorite coffee branding ideas so you’ll walk away with a bit of knowledge and a whole lot of branding inspiration!
How to Find the Right Brand Designer for You
I’ve come across countless clients who go through the branding process once only to end up double-investing because they’re not happy with the outcome OR their branding doesn’t serve them long-term. This is why it’s SO important to do your homework when it comes to finding a brand designer that’s right for you and your biz! I’m sharing my top three tips to point you in the right direction and help you get one step closer to making those branding dreams a reality!
Premade Branding Kits vs. Custom Brand Design
When it comes to branding your biz there are about a thousand questions you can ask yourself. And let’s face it, if you’re just starting out it can be SO intimidating and costly. This is where our Brighten Brands come into play. Our premade branding kits are here to help take some of the stress out of branding your business while also helping you save a bit of money upfront.
What You Risk When You DIY Your Brand
Depending on the type of business you’re running using a DIY brand or website can be detrimental to your success! Cutting corners because you’re trying to save money can actually COST you money as you start losing out on leads and sales without a proper design strategy. In this blog post, I’ll walk you through the three major things you’re risking if you’re taking a DIY approach to your brand design.
What’s a sub-brand and why might you need one?
In this blog post, I’ll answer what a sub-brand is, what the difference is between a brand and a sub-brand, why you’d need a sub-brand, and go over examples of some past sub-brands we’ve created. If you’re a multi-faceted business targeting a few niche but different audiences, this one’s for you!
The Number One Mistake I See New Business Owners Make
Your business name is SO important! Here are four things to do before you decide on a name.