A Case Study: Jenna Overbaugh
november 15, 2024
Category: recent work
a case study: jenna overbaugh
a brand and website design that’s boldly unapologetic yet fun and supportive — sign us up.
Jenna Overbaugh was born to work with people suffering from OCD and anxiety. From an early age, she became fascinated by overcoming her own anxiety, and in 2008 she officially became obsessed with learning about exposure and response prevention treatment for OCD and anxiety. After grad school, she landed her dream job at a world-renowned OCD and anxiety treatment facility. Fast forward nearly 10 years, she quit her clinician job and helps people full-time through the content she shares online and through her course.
Like lots of businesses starting out, Jenna took to Etsy to find branding elements and fonts she liked. Over the years, she played around with various elements and would listen to suggestions from people here and there. This resulted in a hodgepodge of assets across her marketing channels and a lack of cohesion for her website. Plus, nothing felt intentional or true to her and her audience. She knew it was time for a change.
Through branding, messaging, a Showit website design, site copy editing, two additional logo designs (one for her podcast and one for her course), and a lot of other marketing materials, we created a truly cohesive branding experience that set Jenna up for long-term success to continue growing her business and helping thousands of people across the world.
The Struggle
Jenna initially reached out in 2020 but the timing just didn’t feel right, and we ended up on her business bucket list. Over the next four years, Jenna had built a solid business! She had great funnels and systems in place but needed to take things a step further. She wanted people to come to her site and immediately see and experience the transformation she could help them achieve. She needed new branding, messaging, and a website design that felt like an experience on its own and that would help boost conversion rates to be able to slow down, take some time off, and still know her site was doing the work to drive profits. She knew what team she wanted to work with and reached out to us again!
The Goal
A modern, bold, and vibrant branding experience that empowers the Jenna Overbaugh audience to face their fears and create lasting change by working through her signature program The OCD and Anxiety Recovery Blueprint.
The solution
Jenna isn’t your average therapist. She’s unapologetic, bold, and punchy while still uplifting, supporting, and empowering men and women. Her unique approach to OCD and anxiety therapy and her “be your own therapist” mentality led us to create a dynamic, bold primary logo. We paired harsh edges to create a strong, empowering feel with unique curves and unexpected customizations for something that felt balanced and relatable altogether.
To further create an experience for Jenna’s audience, we leaned on a series of custom illustrations depicting transformation and overcoming fears. We leaned on a playful style so the illustrations added to the approachable and relatable feel of the brand while visually symbolizing deep thoughts about OCD and anxiety such as someone attacking their fears head on or hugging themselves. We then leaned on colorful, abstract art as a way to represent the ups and downs of OCD and anxiety as well as the fact that the healing and overall growth journey is never linear.
The Results
“I’ve always felt like this was just a hobby that made money (and cost money) but I feel like this takes everything to the next level. I feel like I have a business. I feel like I’m a business owner. This makes me so much more confident in my positioning and what I offer. I can’t even begin to tell you how much I value your work and all the time/effort/thought that went into this. You're all so wildly talented. I'll never understand it but you have made all my dreams come true and I'm so, so thankful.” — Jenna
is your branding holding you back!?
Are you struggling to get your brand to translate from in-person to online sales? What about not reaching your target audience? Let’s uplevel your brand and all the things that go along with it! We’re here to help you with your website design, custom packaging and collateral, and SO MUCH MORE. Reach out! The magic is waiting.
