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welcome to the brighten made blog

Business Briana Summers Business Briana Summers

Business Tools I Use as an Entrepreneur

If you’re an entrepreneur you already know it can be a wild ride. When I started my business 7 years ago I was doing all the things solo and it was DRAINING. I quickly realized that I needed to find tools to help streamline my business or I was going to lose it. That paired with hiring a team (more on that in this blog post!), was a saving grace. Now, I still swear by these business tools as my ride-or-die way to get more done in less time.

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Branding Briana Summers Branding Briana Summers

what the heck is brand messaging

We’re covering what the heck brand messaging even is, why it’s important for your business (of any size!), and how you can create it on your own. Plus, the complete package that is dynamite brand messaging and killer branding. The result will be a brand you feel FULLY confident in. One that showcases your offerings and deeply resonates with your target audience on multiple levels.

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Education Briana Summers Education Briana Summers

How to Stay On-Brand on Social Media & Use Canva Templates

The beauty of premade Instagram templates is that they’re less time-consuming BUT it’s easy to end up with random elements that don’t resonate with your audience. SO how do you make Canva template work for you!? We’re sharing all our tips and the biggest social media mistakes we see in this blog.

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Branding Briana Summers Branding Briana Summers

Return on Investment: Will a Rebrand Pay for Itself?

It’s the age-old question: will rebranding be worth it for my business? I’m talking a new logo design, new color palette, new fonts, and maybe even a new business name. From the ground up, creating a new brand design for your business. The short answer is yes. The return on investment will come! In this blog post, we share specific examples and testimonials from past clients who have had rebranding success!

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Web Design Briana Summers Web Design Briana Summers

How to Optimize Your Website Content

Impressions are everything. In this day and age optimizing your website isn’t something to just put on the back burner. Instead, every business owner should invest time and money into it. With 34% of shoppers shopping online at least once a week and the number of online purchases continuously growing year after year, having a strong website design AND strong, optimized website content is crucial to a business's success.

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Branding Briana Summers Branding Briana Summers

8 Tips to Follow When Providing Feedback to a Designer

There’s a special kind of magic that comes from collaborating with clients which is why getting strong, accurate feedback is of the utmost importance! It can be overwhelming to put your thoughts and feelings into words after receiving a design proof. That’s why we’re sharing 8 tried-and-true tips to help you feel confident giving design feedback.

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Education, Personal Briana Summers Education, Personal Briana Summers

The Evolution of My Design Style

As years go on, and trends come and go, it’s natural for your design style to shift and change. I think if we’re not changing, we’re not growing. Evolving design styles are a positive sign of creative growth. Here’s how my style has evolved over the years both professionally and personally.

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Recent Work Briana Summers Recent Work Briana Summers

A Case Study: Misty Myler

In this branding and website design case study, we share how we helped Misty Myler, a hormone coach and pilates instructor, create a memorable branding experience that set her up for major success as she prepared to launch her course, recipe book, and hormone guide.

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Branding Briana Summers Branding Briana Summers

5 Tips to Successfully Launch Your New Brand

It’s a question we get time and time again, “How should I go about launching my brand!?” Well friends, let me be the first to say that it doesn’t have to be stressful! I’m sharing five tips to follow for a successful brand launch whether you’re a brand new biz or rebranding.

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Web Design, Education Briana Summers Web Design, Education Briana Summers

My Favorite Way to Generate Leads Online

I’m covering what the heck the term lead generation means and why it’s SO important for small businesses. Plus, I’m sharing my favorite way to generate leads online — spoiler: it’s freebies. The dos and don’ts of creating a valuable freebie for your audience and six proven lead-generating freebie ideas for you to take and implement on your own!

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