Doc Lizzie helps women feel confident and supported through pregnancy, postpartum, and pelvic health, but her branding didn’t fully reflect her modern, empowering approach. We created a playful, approachable brand identity with abstract, Matisse-inspired illustrations, a cohesive color palette, and clean typography — then brought it online with a website that makes her programs easy to navigate and digest.

Your logo is the MVP of your brand, but not the only player. We’re breaking down primary logos, secondary logos, and brand marks, plus where and how to use them so your brand looks polished, flexible, and totally on point everywhere.

2025 was the year of brands, so many sub-brands, babies, lots of growth, and diet coke.

To kick off the new year, my team and I decided to predict the trends we think will be big in 2026.

A solid project timeline isn’t just a calendar. It’s a roadmap that keeps everyone on track. We’re breaking down why timelines matter, how to set clear deadlines, communicate expectations, and keep momentum going so your projects run smoothly from start to finish.

Our ultimate small business gift guide is packed with thoughtful, fun, and practical gifts from brands we’ve branded ourselves. From style upgrades to wellness treats, there’s something for everyone.

As a designer, illustration can be one of the key things to set you apart. If you’re new here, I’m a big fan of including illustration work (or elements) into all of our branding projects — and it’s easier to start incorporating illustrations than you might think! I’m outlining three of my biggest tips below so you can start creating impactful work with more fun illustrative moments!

Brave Little Ones makes buttery-soft bamboo pajamas for littles and adults, designed for cozy days, snuggly nights, and a little extra impact. But the branding didn’t match the warmth, playfulness, and quality of the product. We gave them a modern, inviting brand identity, playful patterns, and a cohesive color palette that finally feels as cozy and intentional as the pajamas themselves.

If you’re an e-commerce biz, then your product pages are a pretty big deal. We’re breaking down how to structure them, write copy that converts, and show off your products with visuals that actually make people want to buy. Plus, tips on social proof, recommended products, and what to avoid.

Work/life “balance” isn’t one-size-fits-all — and at Brighten Made, I’m redefining what it means. From early hustle nights to implementing half-day Fridays and now a 4-day work week, here’s how I’ve created a workplace that values flexibility, priorities, and sanity over rigid rules.

Thinking about rebranding? We’re sharing the dos worth stealing (and the don’ts you’ll definitely want to avoid) from our own Brighten Made rebrand. From rollout timing to perfectionism pitfalls, consider this your behind-the-scenes playbook to rebranding without the stress spiral.

Cedar & Vine is all about slow fashion, made-to-order magic, and beautiful linen pieces designed to be cherished. But their brand and website weren’t telling that story the way they deserved. We helped them bring their vision to life with a fresh brand identity, a stunning Shopify site, and custom packaging that turned every order into an experience.