karing for postpartum
SCOPE OF WORK: BRANDING, web, collateral, copywriting
VIBE: retro, modern, lighthearted, playful, casual
industry: lifestyle
Karing for Postpartum helps thousands of mamas feel confident and capable through online courses, guides and education centered around breastfeeding, postpartum and newborn care. After Karrie's brand took off in a short amount of time she realized she was lacking a consistent and recognizable brand that her audience could immediately resonate with. Karrie struggled to find a brand style that fit her personality and that she loved while also catering to the soon-to-be and new parents that were her target audience, too.
Brand Goal
A modern, boho, and playful branding experience that inspires moms to feel seen and empowered.
design notes
Karrie LOVES pops of color, pattern, and retro-inspired vibes. We paired these elements with organic shapes and curves to depict a pregnant body in an abstract way that welcomes mamas to her brand through an overall playful, lighthearted approach.
KIND WOrds
Bri and her team nailed my website and style 100% — highly recommend! I honestly couldn’t imagine ANYTHING else!
