because âjust a logoâ doesnât cut it anymore
The playbook for designers ready to deliver full brand identities and stop second-guessing their process.
That real-world stuff school didnât teach
In design school, we learned how to make a logo: one mark, one graphic. But in the real world, that only works for huge corporations like Nike or Target. Small businesses need a full brand identityâlogos (yes, more than one), marks, patterns, colors, type, and guidelines to show up consistently and confidently. I figured this out the hard way through years of trial, error, and refining my process. Now, I deliver full brands that empower clients, and finally, Iâm sharing it all so you can do the same.
STOP WINGING IT. START OWNING IT.
You love designing brands, but somewhere along the way, client chaos became the norm and burnout got SO real. Youâre constantly dealing with endless revisions, vague feedback, and designing unsatisfying âjust logosâ instead of full systems. Design school, YouTube, and ChatGPT donât teach boundaries, pricing, or profitable workflows. Instead, youâve been winging it, and it's exhausting.
IMAGINE THIS
01.
Clients obsessed with their brand (like weâre talking proof 1 is approved obsessed).
02.
Cut revisions in half and finally stop making âjust one more tweakâ that secretly makes you cringe.
03.
Lead projects with confidence â no more questioning your process or feeling like a pixel-pusher.
04.
Build a rinse-and-repeat system that makes your business way more profitable (without the burnout).
Enter: BYND The Logo
Not just another template or tutorial. This is the full-on system I actually use with my clients. Iâm talking onboarding, strategy, design, feedback, and delivery, so you can stop putting out fires and start running your branding projects like an actual pro.
Hereâs what weâre going to be covering:
A drip-fed video course packed with real client examples, templates, guides, scripts + resources â ready to use from day one.
Module 1: The Business of Design
Timelines, feedback loops, onboarding, and boundaries for smoother, more profitable projects.
Module 2: Brand Strategy That Doesnât Suck
Define goals, audience, competitors, and vibe â then turn it all into a killer creative brief.
Module 3: Building the brand
Go from blank page to full brand system: logos, visuals, textures, and polished presentations.
Module 4: feedback without the freakout
Manage revisions, gather helpful feedback, and hold boundaries like a pro.
Module 5: wrapping it up like a pro
Deliver files confidently, create usable brand guidelines, and offboard with ease.
bonus! if you enroll by november 15th
early-bird BONUs: The Art of the Sub-brand
Learn how to design and sell sub-brands for ovearching parent brands.
bynd the modules:
2 Live QA calls with Bri
Canned email scripts
Branding Questionnaire
Welcome Guide Template
Project Timeline Template
Red + Green Flag Checklists
Brand Strategy Template
Branding Presentation Template
Feedback Form
Brand Guidelines Template
Off-boarding Guide Template
.... AND MORE
JOIN THE
WAITLIST
By the end of this course, youâll be able to: | Confidently deliver full brand systems
By the end of this course, youâll be able to: | Reduce client revisions and stress
By the end of this course, youâll be able to: | Run a repeatable, scalable system for your biz
By the end of this course, youâll be able to: | Charge what you freaking deserve
By the end of this course, youâll be able to: | Enjoy praise from clients, referrals, and repeat projects
HEY, IâM BRI
Iâve spent years building Brighten Made and have worked on hundreds of brands, and hereâs the truthâdesigning logos is one thing, running a real, profitable branding biz is another entirely. Managing clients, delivering brand identities, and keeping projects on track takes skill, strategy, and a process.
Thatâs why I decided to create BYND The Logo. To share everything Iâve learned so you can straight up skip the chaos and focus on the parts of your design business that you actually love. And honestly, I still canât believe Iâm sharing some of this literal gold.
THREE PAYMENTS OF:
$545
(most flexible)
$1475
one PAYMENT OF:
(saves $160)
Letâs be real, a business owner sharing her full process is kind of unheard of, but here I am. If youâre over the client chaos, constant revisions, and pieced-together brand systems, BYND The Logo was made for you.
Join BYND The Logo because at the end of the day good design deserves damn good process.
SPILLING THE SECRETS
frequently asked questions
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Module One is ready for you to dive into the second you enroll! The remaining modules (2â5), plus your bonus module if you enroll by November 15th, will be released monthly over the next five months â giving you plenty of time to actually apply what youâre learning without the overwhelm.
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Yep! You get lifetime access to the course and any future updates to the content.
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Forever-ever. Once you enroll, youâll have lifetime access to all the content, updates, and bonuses â so you can revisit modules anytime your process needs a refresh.
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Yes. BYND The Logo doesnât teach the technical side of Adobe (like how to use the pen tool), but it does walk you through my full branding process with clients: strategy, presentations, communication, templates, and systems. If youâre creative and want to build a design career with real processes, this is for you.
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Nope! This isnât a course about how to design â itâs about how to work with clients through the branding design process. Iâm not here to teach you how to design like me (thatâd be setting you up for failure) or how to use Adobe Illustrator (thatâs what YouTubeâs for). Instead, Iâm giving you a full breakdown of my client process so you can create an A+ experience from inquiry to offboarding.
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Honestly â both. If youâre newer, itâll help you skip years of trial and error. If youâre more established, itâll help you tighten up your systems, charge more, and make your process smoother than ever.
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If youâre looking for a step-by-step tutorial on how to design logos, pick fonts, or use Adobe IllustratorâĶ this ainât it. This is about the business side of branding â systems, strategy, and working with real clients. So if youâre not ready to step into the role of brand expert (not just designer), this probably isnât your time yet.
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No take-backsies ð Since this is a digital course with instant access to materials, templates and my entire process basically, all sales are final.
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While this isnât a personalized coaching program, you will get the chance to connect with me live! Iâll be hosting two LIVE group Q&A calls over the next six months where you can ask questions, get feedback, and hear from other designers in the community. Both calls will happen in 2026 â giving you plenty of time to soak up the content first.
