The Rally Club Branding Kit
The Rally Club is sporty yet refined bringing a retro athletic charm into the modern day with a thoughtful and elevated twist. Varsity-inspired logos and nostalgic badge designs give a nod to vintage club merch, while a modern sans serif and timeless serif font pairings give the branding just the right balance of edge and polish. The hand-drawn illustrations add personality while the pattern designs further the curated, confident feel. Whether you're launching a product line or just want to give your biz that “not your dad’s country club” energy, The Rally Club is designed to rally your audience in all the best ways.
Payment Options
one time payment of $949
three payments of $365
THE DEETSDo you want a brand identity you can market with confidence but you’re not quite ready to pull the trigger and invest in fully custom branding? WE GET IT. That’s why we created premade branding kits! So you can say goodbye to the overwhelm of picking a color palette and the inconsistency of selecting random fonts on Canva just because you’re bored with your current font! The Brighten Brands are editable and designed with your business in mind so you can finally stay consistent and market a brand identity you’re proud of.
I’M IN. WHAT’S INCLUDED?Primary logo
your most often used logo representing what you offer.
Secondary Logos + Brand Marks
flexible and adaptable variations of your primary logo.
Brand Patterns / Illustrations
assets that extend your brand and make it stand out.
Color Palette
stay on brand with a consistent set of colors.
Brand Fonts
font pairings for headlines, subheadings, and body copy
Brand Guidelines
tools and direction on how to use your branding IRL.
INDUSTRY RECOMMENDATIONSWhile we believe our branding kits can be tweaked and customized for ANY industry, we think The Rally Club would be a great fit for: business coaches, marketing agencies, course creators, apparel brands, and more.
The Rally Club is sporty yet refined bringing a retro athletic charm into the modern day with a thoughtful and elevated twist. Varsity-inspired logos and nostalgic badge designs give a nod to vintage club merch, while a modern sans serif and timeless serif font pairings give the branding just the right balance of edge and polish. The hand-drawn illustrations add personality while the pattern designs further the curated, confident feel. Whether you're launching a product line or just want to give your biz that “not your dad’s country club” energy, The Rally Club is designed to rally your audience in all the best ways.
Payment Options
one time payment of $949
three payments of $365
THE DEETSDo you want a brand identity you can market with confidence but you’re not quite ready to pull the trigger and invest in fully custom branding? WE GET IT. That’s why we created premade branding kits! So you can say goodbye to the overwhelm of picking a color palette and the inconsistency of selecting random fonts on Canva just because you’re bored with your current font! The Brighten Brands are editable and designed with your business in mind so you can finally stay consistent and market a brand identity you’re proud of.
I’M IN. WHAT’S INCLUDED?Primary logo
your most often used logo representing what you offer.
Secondary Logos + Brand Marks
flexible and adaptable variations of your primary logo.
Brand Patterns / Illustrations
assets that extend your brand and make it stand out.
Color Palette
stay on brand with a consistent set of colors.
Brand Fonts
font pairings for headlines, subheadings, and body copy
Brand Guidelines
tools and direction on how to use your branding IRL.
INDUSTRY RECOMMENDATIONSWhile we believe our branding kits can be tweaked and customized for ANY industry, we think The Rally Club would be a great fit for: business coaches, marketing agencies, course creators, apparel brands, and more.
The Rally Club is sporty yet refined bringing a retro athletic charm into the modern day with a thoughtful and elevated twist. Varsity-inspired logos and nostalgic badge designs give a nod to vintage club merch, while a modern sans serif and timeless serif font pairings give the branding just the right balance of edge and polish. The hand-drawn illustrations add personality while the pattern designs further the curated, confident feel. Whether you're launching a product line or just want to give your biz that “not your dad’s country club” energy, The Rally Club is designed to rally your audience in all the best ways.
Payment Options
one time payment of $949
three payments of $365
THE DEETSDo you want a brand identity you can market with confidence but you’re not quite ready to pull the trigger and invest in fully custom branding? WE GET IT. That’s why we created premade branding kits! So you can say goodbye to the overwhelm of picking a color palette and the inconsistency of selecting random fonts on Canva just because you’re bored with your current font! The Brighten Brands are editable and designed with your business in mind so you can finally stay consistent and market a brand identity you’re proud of.
I’M IN. WHAT’S INCLUDED?Primary logo
your most often used logo representing what you offer.
Secondary Logos + Brand Marks
flexible and adaptable variations of your primary logo.
Brand Patterns / Illustrations
assets that extend your brand and make it stand out.
Color Palette
stay on brand with a consistent set of colors.
Brand Fonts
font pairings for headlines, subheadings, and body copy
Brand Guidelines
tools and direction on how to use your branding IRL.
INDUSTRY RECOMMENDATIONSWhile we believe our branding kits can be tweaked and customized for ANY industry, we think The Rally Club would be a great fit for: business coaches, marketing agencies, course creators, apparel brands, and more.
some faq’s
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We limit each of our branding kits to be sold only THREE times. This ensures that there aren’t hundreds of other business owners or competitors using the same identity as you in your area, while keeping the price point more accessible for those who are starting out in their business. You’re welcome to tweak or customize your kit to make it your own! Additionally, if you want to own the entire branding kit, you’re welcome to purchase it three times.
If you’re looking for a fully custom brand, please reach out to work with us!
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Your branding kit comes in an editable Canva file as well as the .eps files of the branding if you prefer to edit in Illustrator.
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You will be able to edit the colors of all the logo files and typography. Some of the art, such as the painted patterns that are pixel-based are unable to be edited unless you have access to Photoshop. You’re welcome to get creative and use various filters if you choose to change the art but because these are hand-painted and one-of-a-kind, they’re not as easily editable.
THE NITTY GRITTY
Upon purchase, you’ll receive a secure link to download your brand kit. Be sure to download and save the file to your computer, as the link will only be available for 24 hours.
Your branding kit is compatible with Canva Pro. You MUST upgrade your Canva subscription if you have the free version in order to upload your branding fonts.
The branding kit does NOT include the license to your brand fonts. Within the download instructions, you will find links to where you can purchase your own font licenses. Some fonts are free while others are around $20. We recommend budgeting approximately $50-100 for your branding fonts. Your brand fonts are here to help your brand shine and easily help you stay consistent as you market your brand across #allthethings. We don’t want you to be stuck with the generic Canva fonts anyway!
Due to the digital nature of this product, all sales are final. Branding kits may not be replicated and/or sold or distributed.
You are purchasing the licensing to use the artwork and elements for ONE brand/business. This is not licensed to be reused in any other way.
