A Case Study: Misty Myler
may 15, 2024
Category: recent work
a case study: misty myler
a brand and website design that makes it easy as heck to show up on social media and build an online presence, you’ve got it.
Misty Myler started her brand on a mission to give women the information we should’ve had all along so we could be living more fulfilled lives. Um, yes, please!! The hormone coach and pilates instructor grew her following on Instagram FAST as she started sharing info on how women could sync their diet, exercise, and self-care with their menstrual cycles. She used her platform to debunk everything we as women have been taught and to call out the fact that nearly all the information we’ve been given (think diet and exercise) is based on research done on men.
Misty knew she wanted to invest in branding and website design from the start so she could further her business growth with a stronger online presence and take the guesswork out of creating instantly recognizable content. She found Brighten Made on Instagram and the rest was history!
Through branding, messaging, a custom Squarespace site, and site copywriting, we created an organic, wow-inducing branding experience that set Misty up for success as she geared up to launch her first course and grow her business even further.
The Struggle
Misty built a solid following on social media but struggled to balance her rapid business growth with making enough space for joy and creativity. On top of that, she knew she needed to distinguish herself from other hormone coaches in the online space. She needed a solid place to funnel her followers so they could get all the information they were seeking in one spot. She also wanted to save time creating content for her Instagram. She knew solid branding would be the answer!
The Goal
A modern, calm, and earthy branding experience that inspires women to honor their cycle and reclaim their intuition.
The solution
From the jump, I knew I wanted Misty to STAND OUT from her competitors. In the hormone and female wellness space so many brands lean into shades of pink mixed with terracotta and other feminine tones and, while I’m clearly all for that kind of color palette, I wanted to play around with a more unique look for Misty by leaning into dark greens and cool tones, almost evoking the tranquility of a spa. This more natural color palette spoke to Misty’s earthy, holistic approach and even worked to symbolize growth. It also helped set a more modern tone for the brand which I leaned even further into with font selections, pattern designs, and symbols.
Misty really focuses on phase-by-phase teachings aka your menstrual cycle has four distinct phases to it and she teaches women how to sync their eating, fitness routines, and self-care within each of these phases based on what our bodies most need. With that in mind, I leaned into a modern, symbol-style illustration to represent the various phases. I also tied these into various seasons to bring in a nature component that felt organic and worked with Misty’s teachings. Then I furthered that organic-meets-modern vibe with some fun pattern play!
For Misty’s brand, I went old school and busted out the craft paper and scissors. I cut shapes up to create messy lines and original patterns that helped create a welcoming and approachable feel for the brand. The textured patterns provided some depth to the minimalistic typography and helped us create a memorable, one-of-a-kind branding experience.
The Results
After we nailed Misty’s branding and website design, she ended up coming back to us for even more. She quickly added Instagram templates (if you haven’t already, check out her profile to see them in action!) and then came back again to have us help her with her phase-by-phase cheatsheets which are a TOTAL game-changer for anyone interested in syncing their cycle and learning how to best work with their body.
“I haven’t even read the email yet because I went straight into the design link and I am literally jumping for joy!!! How are you so freaking magical?!!! These designs are everything and I can’t wait to share them and play around with them. You guys are literally the best investment I’ve ever made into my business. Thank you for being so great at what you do!”— Misty
Let’s uplevel your brand and #allthethings that go along with it! We’re here to help you with your website design, custom packaging and collateral, and SO MUCH MORE.
So reach out! The magic is waiting.
