Premade Branding Kits vs. Custom Brand Design
August 2, 2023
Category: Branding
premade branding kits vs. custom brand design
introducing: the brighten brands.
When it comes to branding your biz there are about a thousand questions you can ask yourself. For starters, am I even ready!? Is my business ready? Where do I start if I need branding? What about REbranding? The list goes on and onnnnnnnnn. And let’s face it, if you’re just starting out it can be SO intimidating and costly. This is where our Brighten Brands come into play. Our premade branding kits are here to help take some of the stress out of branding your business while also helping you save a bit of money upfront.
With that being said, let’s dive into all the nitty gritty behind branding annnnnnnd how The Brighten Brands compare to going through our custom brand design experience.
What is branding and why is it important?
Alright, we’re going back to the basics here for a sec so bear with me. Branding is the distinct design used to promote your company or a particular product. You might be thinking — Okay, Bri, that’s great. What do you mean?
I mean the primary logo you use on your website, the submark you stamped on the sole of your new shoe you’re launching, the patterns and illustrations that feel distinctly you. The elements that come together to create a memorable feeling that your target audience won’t soon forget. Now a lot of people hear the word branding and think that it just means a logo design, but realllll branding is so much more! Like unless you’re Nike or Target, your branding needs to consist of more than just a logo design (more on the why behind that here!).
So now that we’ve established what branding is, why is it so important? We as consumers have continually been trained to expect a level of elevated quality within the marketplace — this goes for product-based businesses and service-based ones! No matter the business sector, aka literally across the board, today’s consumers will always choose the business with the best branding, strongest website, highest reviews, and most compelling messaging. We gravitate toward difference and excellence — and so does our money. THAT is why branding is so important. It’s not enough to put out a good product or quality service anymore. In markets that are completely saturated, you have to stand out, and branding is going to do just that for you!
what’s included in a brighten made custom brand?
We are passionate about creating brands that will give, give, and give to a business for years to come which is why we take a strategic branding approach to our custom brand clients. We take an in-depth approach that starts with us getting to know YOU, doing research on your business and your audience, and compiling that information to first and foremost build a brand strategy. From there, we continue to make strategic choices based on our research, design knowledge, and everything we outline in the brand strategy. This results in calculated and educated design decisions as we build out your branding.
I already mentioned branding is SO much more than a logo design so that’s why we go ALL OUT. A custom Brighten Made brand includes a primary logo, secondary logos, brand marks, patterns, custom illustrations, typography styling (aka font selection), a branded color palette, and image direction. Throughout our process, we’ll even show you what collateral items (think packaging!) and a website could look like so you can envision those branding goodies IRL.
A custom brand identity is going to be tailored specifically to you, your goals, and your target audience. It’s something that you can’t get anywhere else and is exclusive to you. In a perfect world, you’d be able to start your business off with fully custom branding but the reality is that’s not always feasible or the best business investment from the beginning — especially if you’re still figuring out your business model and niche! Branding is a big investment (one that I promise is worth it 20x over!) but our premade branding kits allow you to get a beautiful brand identity without investing as much because let’s be honest… the DIY approach when it comes to branding really is not it.
What’s included in a brighten brand kit?
After sooooo much thought I decided to launch The Brighten Brands for people who want a brand identity that they can market confidently, but aren’t quite ready to pull the trigger and invest in fully custom branding. They’re here to solve all your branding woes! You’ll no longer have to deal with the overwhelm that is picking a color palette or a font to use, you’ll be able to stay more consistent on social (because tbh nothing pains me as a designer more than when someone is using different fonts for literally every single Instagram post), and you’ll be able to market that biz of yours with CONFIDENCE and that’s priceless.
Now that we’ve established allll the reasons to go the premade brand route if you’re not ready for custom branding let’s chat about what’s included. While the premade brands aren’t fully custom to your business, they’re at a much lower price point and are completely editable. Plus, they’re still chock full of goodies (aka still more than a single logo design people!).
The Brighten Brands come with a primary logo, secondary logos, brand marks, patterns, illustrations, and font pairings. You’re getting the same assets you would if you went through custom branding with us the key difference here is you’re getting a few less elements.
With that being said, these editable branding kits are going to help you with #allthings branding so you can finally stay consistent and have a brand identity you’re proud of!
What are the pros of using premade branding?
You’re able to put your best foot forward with branding you’re hella proud of at a fraction of the price.
You no longer have to play the design guessing game when it comes to fonts and colors.
You have variety when it comes to creating cohesive and consistent marketing!
You’re getting elements that feel unique and artistic instead of your average Canva illustrations that everyone has access to.
You don’t have to rubber-stamp the same logo design across all the things anymore.
You’re not using a logo design that HUNDREDS of other business owners have access to.
Soooo maybe you’re ready for a brand identity, but you’re not quite prepared to spend thousands of dollars on a custom design The Brighten Brands are here for you!
