get to know our project manager and copy guru
june 8, 2022
Category: business
get to know our project manager and copy guru
Project manager, mama, writer, wife, organizing extraordinaire — these are just a few words to describe our Brighten Made project manager, Lauren Lowry.
If you’re here then chances are you already know me, but did you know behind the scenes, I have a small but mighty team? They’re working their magic to give you the absolute best branding experience possible and I’d be lost without them!
Soooo, in this fun little Q&A series, you’ll get a chance to get to know each of the Brighten Made team members and might even get to learn something new about me, too!
First up — our team project manager and on-staff copywriter, Lauren.
What’s your enneagram?
I’m an enneagram 1 — The Reformer. Also known as a perfectionist which when it comes to project management work benefits me pretty well, ha! I definitely hate being wrong or feeling like I’m in the wrong and try my best to make sure everything goes off without a hitch. I’m also a HUGE fan of the enneagram test (and all personality tests really) so 20/10 recommend if you haven’t taken it already!
What does your morning routine look like?
It depends on how the night goes…I have a 1.5-year-old so if he sleeps through the night then I’m up at 4:50 to hop on the Peloton. If he has a rough night (happens rarely but when it does…) then I snooze until 6:30. Either way, I get up and get myself ready, then I get Atticus up (previously mentioned 1.5-year-old) and get him ready, then we eat some breakfast and we’re out the door to daycare.
Then…work begins.
what’s a day in your role look like?
Busy, haha! It usually starts by answering emails and checking up on all of the projects we have in motion. Depending on the day, it also involves LOTS of writing. Either site content or coming up with brand messaging strategies. I lead a lot of client communication and am the go-between for delivering assets and feedback to and from Bri and our clients.
It’s truly an amazing balance that marries my past life as a writer for Better Homes and Gardens (yes, Bri and I share a somewhat similar background if you’ve read about her backstory) and my love for #allthings organizing and project management. I love getting to be creative with the writing portion and get to put that enneagram 1, natural personality of mine to use daily.
What do you like to do outside of work?
My husband and I love going to the local brewery in our hometown and spending time with our friends and family. I’m also pretty avid about working out so I really enjoy destressing via my Peloton bike or a workout on the app.
What’s your favorite design trend right now?
I’m always drawn to the brands where we switch things up and keep it simple. I love a more muted palette and earth tones, so I was shocked when I found I’m really loving checkered patterns right now. They’re definitely bolder than what I’m usually drawn to but something about them is definitely a vibe.
Close second — retro-style typography.
If you weren’t a project manager or copywriter what would you be doing?
I pretty much try to convince my husband that we should flip houses on the daily. I LOVE when we have home projects going on and love mood boarding a space to design everything from paint color down to hardware choices on a dresser.
What’s your drink of choice?
If we’re talking coffee and I’m not remotely concerned about carbs and calories then I am 1,000% getting a caramel frappucino from Starbucks. Otherwise, I get an iced caramel macchiato with non-fat milk and more often than not an extra shot of espresso.
From an alcohol standpoint — I love Ranch Water (prickly pear flavor plz) and I’ve been on a big Moscow mule kick lately.
if you had to pick, what’s your favorite movie?
You’ve Got Mail hands down, no question about it. Next question (lol).
Do you have a favorite music genre or artist?
I love a bit of everything but I’m definitely drawn to pop-punk, ‘90s/early 2000s music. With that being said, my favorite artist is definitely Alanis Morissette. And any playlist I make is going to be a mix of all the pop-punk goodies plus The Chicks, Tyler Childers, Bon Jovi, and more random, random artists.
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I hope you enjoyed getting to learn more about Lauren and can’t wait to share more about one of our talented senior designers, Rachel, next week!
