how to avoid audience confusion with your branding
june 1, 2022
Category: branding
how to avoid audience confusion with your branding
SPOILER: Canva templates aren’t always your friend.
I hate to break it to you butttttttt you might be causing audience confusion without even realizing it. If you’re doing one of the three things below then chances are you’re defs confusing your audience, missing out on leads and not converting those leads to sales. Soooo what’s the solution? First and foremost STOP doing all of the below —
1 | using random canva templates
Okay, okay, I totally get it. Canva is a suuuuuper user-friendly tool and can definitely come in handy sometimes — but Canva isn’t always your friend. While there are a billion premade templates to pull from you have to remember that those templates likely have elements, fonts or colors that are NOT true to your brand. When you use these random templates it ends up creating brand confusion for both you and your audience. This doesn’t mean you have to ditch Canva altogether just stick to using the premade sizes for your design needs, not the templates.
2 | constantly changing your color palette
Stop changing your fonts and brand colors like you change your underwear. Back to point number one…when you change the font or colors you use every time you go to post or create a graphic or your brand, your audience has a harder time receiving your message. When you’re consistent every time they see your content it will resonate with them. Staying consistent is also how you can become an expert in your field! If your audience knows what to expect from your content they’ll know where to go when they need you as a resource. In the end, you want your audiences to know, like, and trust you so you have to be consistent!
Not sure where to start with your brand color palette? I’m sharing my top three tips here.
3 | making everything 20x bigger than it needs to be
I know, not everyone is a designer, but this is a huge tip that goes back to design 101. Stop making everything 20x bigger than it needs to be. White space is your friend. When you create breathing room and space around the edges of your content it will be much more visually appealing and easier for your audience to digest. If you’re starting out as a beginner I recommend following this practice — once you have your content put together, select the entire thing and scale it down, plus, move it to the center for some extra room along the edges.
If you’re still dealing with audience confusion and never know which fonts you should be using or how to stick to a color palette — I’m here to help! A DIY brand might’ve gotten you this far, but you might have reached the point where it’s no longer reflecting the quality of your products or customer experience. Through my strategic branding experience, I can help tell your story in a purposeful way that will have your like-minded customers gravitating toward you every time AND eliminating any and all of that audience confusion.
Let’s give you that clarity and confidence you need to make all of your business dreams a reality.
