3 Ways You Can Use Your Brand Patterns and Illustrations
March 8, 2023
Category: BRanding
three ways you can use your brand patterns and illustrations
It’s all part of creating a full-on experience for your customers and clients.
First things first, you might be thinking, “Wait, you guys give me brand patterns and illustrations to use?” And the answer to that is, yes! We create a full branding experience (more on that here!) that includes custom illustrations and brand patterns for you to use and further bring your brand to life. So with that being said, how should you put those brand patterns and illustrations to use IRL?
We’re sharing three ways you can begin incorporating #allthethings from your branding package to uplevel your business all around!
1 | Your website
First and foremost, your website. Your custom illustrations and brand patterns can come into play on your site in soooooo many ways. We know, we know — good, solid content is so important for SEO and informing your audience about your services or products BUT, let’s be honest, no one wants to read a novel. This is where illustrations can come into play. Incorporating illustrations can help depict what you’re trying to say and act as a powerful tool to help keep users on your site longer.
Picture some of the text-heavy content on your site. What do you have to accompany that section? Do you use a stock photo? A plain-colored background? Nothing at all? When it comes to text-heavy sections like testimonials or bios, patterns work to visually break up the information and draw the reader in.
Plus, an image can only take you so far. Sometimes a photo just isn’t cutting it when it comes to depicting certain values you might want your branding to portray — illustrations can help bridge the gap here. And let’s face it, stock images aren’t custom to your brand and are easily purchased and downloaded by other brands! Illustrations add more depth and personality by utilizing truly custom pieces.
2 | instagram
What are illustrations and patterns for if nothing but to add some personality to your branding!? And this personality can easily extend to social media. Think of those highlight covers on your profile — a custom brand pattern is an easy way to uplevel their appearance.
Do you have words that you want to share on your feed? Patterns allow for a visual element to a body of text on the gram. More visually pleasing graphics = more bookmarks and shares. Also, say bye to all of the pre-made Canva templates that we see over and over again, and hello to original artwork that is on brand and so much more memorable.
3 | packaging and other goodies
Last but not least, incorporating illustrations and brand patterns into your packaging and other collateral items just takes everything up one more notch and creates an upscale feel for your business. Your competitors might be using a plain ol’ yellow mailer or white shipping box — but using your brand patterns and illustrations you (or hey, hire us!) can create a customized full packaging EXPERIENCE that helps you stand out from the crowd.
We’re BIG fans of dual-purpose packaging! Take your standard thank you card and make the front a piece of art with one of your branded patterns or illustrations or include a positive message people would want to kee. This will inspire your customers to hang onto the card longer and therefore will keep your brand top of mind! Plus, it’s way more eco-friendly — win, win!
Let’s uplevel your brand and #allthethings that go along with it! We’re here to help you with your website design, custom packaging and collateral, and SO MUCH MORE.
So reach out! The magic is waiting.
