what is a strategic branding approach and why does it cost more?
august 3, 2022
Category: branding
what is a strategic branding approach and why does it cost more?
Here’s a sneak peek — we take the time to get to know you, your business, and your audience so that we can build a full brand identity that gives, and gives, and gives to your business for years to come.
branding — noun; the promotion of a particular product or company by means of advertising and distinctive design.
At Brighten Made, we firmly believe in creating full brand identities through our strategic approach. We never create a singular logo, and instead, work to create a full experience that really serves you and your audience.
So, what is a strategic branding approach? It’s an in-depth approach that starts with us getting to know Y-O-U, doing research on your business and your audience, and compiling that information to first and foremost build a brand strategy. From there, we continue to make strategic choices based on our research and everything we outline in the brand strategy in order to make calculated design decisions as we build out your branding.
To keep it simple, it’s taking the time to research you, your audience, and your business so that we can design with meaning and intention.
that all sounds great, but what does that actually look like?
It all starts with discovery — getting to know all about you, all about your business, and all about your audience. The first step in our process is truly your moment to shine. You get to tell us #allthethings usually through an introductory call and then through our in-depth branding questionnaire.
We’ll continue working through the discovery phase of your project as we capture every single aspect of your “what” and “why” in our brand strategy document. The brand strategy outlines your business goals, your target audience, and general brand vibes. Picture a visual mood board that strategically positions your brand to stand out among competitors. The goal of the brand strategy is to make sure we’re aligned and to establish a clear direction as we move forward with branding.
cue the strategic magic…
Once we’re set on the strategy behind your brand, we begin working our magic. Through strategic design decisions and a whole lot of passion, we begin building a full branding experience, not just a single logo.
Let’s expand on that a little — “just a logo” isn’t going to be able to tell your brand’s full story or set you up for success for years to come. Yes, building a full brand identity is a bigger investment than a single logo would be but it’s worth it. And here’s why.
Today’s consumers will always choose the business with the best branding, strongest website, highest reviews, and most compelling messaging — always. In today’s world and economy, our minds have been continually trained to expect a level of elevated quality within the marketplace regardless of the business sector. We as consumers naturally gravitate toward difference and excellence, and so does our money.
That’s why we go ALL OUT. Your full brand identity includes a primary logo, secondary logos, brand marks, patterns, custom illustrations, typography styling (aka font selection), a branded color palette, and image direction. Throughout our process, we’ll even show you what collateral and a website could look like so you can envision your brand in real life.
Together, we’ll work to refine everything until it’s golden.
from branding to conversion
Now it’s time to release your branding to the world and watch all of the sales and leads come rolling in! Once everything is approved, you’ll receive the final files in an organized folder along with the resources you need to confidently use your new branding. Let me explain a little further — we realize that not everyone is a graphic designer so we provide a comprehensive guide that will walk you through what elements to use where, exact color codes, letter spacing, exactly what fonts to use where and when and SO MUCH MORE. In the end, you’ll be able to take your beautiful brand and use it successfully in a way that positions you as an expert in your field.
But it doesn’t have to end there if you don’t want it to! We’re happy to offer strategic web design and other collateral to create an even fuller brand experience.
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Ready to go all in and invest in a brand identity that will give, give, give to your business for years to come!?
You don’t have to take just my word for it. This is what Jennifer Chaiken of The Therapy Group had to say, "We speak daily about working with you was the best investment we've made for our business! We've actually seen a huge return on that investment that we need to hire you again for more help on adding our growing practice to our website!"
REACH OUT! We’d love to get to know you and make all of your branding dreams come true.
