batch balanced
SCOPE OF WORK: Branding, Packaging, Web, Brand Messaging, Copywriting
VIBE: modern, boho, organic, warm, feel-good, casual
industry: food
After finding success with her friends and family, Megan of Batch Balanced decided to start selling her high-protein muffin batters to the masses. To do so, she needed branding that reflected her modern and clean style. After creating a neutral and timeless brand identity, we worked with Megan to create an e-commerce experience that better served her ideal customers.
Brand Goal
A clean, neutral, and minimal branding experience that makes Batch Balanced customers feel inspired to eat healthy in a convenient and tasty way that allows them to take ownership of their health.
KIND WORDS
I am so excited to launch this!!! It looks absolutely amazing and I appreciate all of the very hard work that you put into this!
design notes
Through bold, modern typography, a neutral color palette, and minimal illustration styles, we created a clean and neutral brand identity for Batch Balanced. While keeping our illustrations minimal in nature, we leaned into the idea of “batching” them. We paired multiple shapes together and arranged them in grouping to tie into the “batched” theme.
