foam
SCOPE OF WORK: BRANDING
VIBE: funky, bold, playful, quirky, unexpected
industry: HOSPITALITY
Back in 2019, Foam owner Saidy reached out to us for help creating a brand identity that was clear and identifiable across multiple platforms. We took an earthy, boho approach to the branding and website to create a laid-back, inviting feel. Fast forward four years and Saidy was back in our inbox! Foam was growing to expand their offerings including adding a surf shop. The addition of the surf shop meant it was time to revamp the brand overall and lean into a more funky, surf-inspired style. We created a full branding experience that really captured the vibe of beachy Gulf Shores and the community Saidy had built with Foam.
about
Foam is a community-driven coffee and surf shop located in Gulf Shores, Alabama, serving locally roasted coffee and delicious food.
brand goal
A modern, quirky, and vintage branding experience that inspires the Foam audience to enjoy local coffee in their community.
DESIGN HIGHLIGHTS
We wanted to go bold with the Foam rebrand. We leaned into unexpected custom typography for the primary logo and further customized it by having the words curve together to create the feeling of a wave. We paired that with a fun, imperfect illustration style to create funky characters to speak to Foam’s community while making the brand feel personal and original.
KIND WORDS
We’re so excited and can’t wait to start putting all of this stuff on everything!! We were so hesitant to rebrand but we are so happy we decided to use you again. We’ve started to show off little bits of the branding and people are going nuts! Thanks for everything!
