bohmey beauty
SCOPE OF WORK: BRANDING, web, packaging, collateral
VIBE: casual, boho, organic, minimal, feminine, soft, natural, clean, neutral
industry: beauty
An all-natural beauty and lifestyle boutique based out of Ann Arbor, Michigan, Bohmey Beauty offers curated items that are both clean and conscious to women all over the world. Bohmey Beauty first got its start as “Nature’s Beauty Box” but after some trademark issues, they had to re-brand and change their business name. In the process, they also decided to switch website platforms from Squarespace to Shopify to better scale and grow their e-commerce business. By moving to Shopify, we were able to create a more user-friendly site for a better customer experience and help drive more sales.
Brand Goal
A modern, feminine and organic branding experience that makes the Bohmey Beauty audience feel at ease and excited when making the switch to non-toxic beauty products.
KIND WORDS
You have been absolutely amazing from the beginning, and helped make a really difficult time for our business positive and exciting. I'm beyond excited to finally have a brand I can grow into. This is going to be major for my small business — I can feel it!
design notes
Using a soft serif font, we created a high-end feel while also leaning into the boho, casualness of the brand. We kept the primary font lighter in weight to keep the branding feeling feminine.
