land of paws
SCOPE OF WORK: Branding, Web Design, Collateral, messaging, copywriting
VIBE: playful, upbeat, whimsical, happy, modern
Established in 1994, Land of Paws is an upscale pet boutique with a unique selection of pet supplies and goods for the Kansas City community of pet lovers. After dealing with the post-pandemic struggle, Land of Paws came to us in search of a rebrand to revitalize their store and grow their online presence. Through typography, a well-rounded color palette, and custom illustrations, we created a cohesive brand identity that felt both playful and modern and brought new life back to the Land of Paws storefront. We took things a step further by customizing a Shopify theme to set them up for long-term success as they begin growing their e-commerce business.
industry: PETS
Brand Goal
A timeless, clean, and whimsical branding experience that makes pet lovers feel happy and confident when shopping for their four-legged family members.
Kind words
We are so excited and think you are beyond talented. It’s been such a neat experience to see our brand come to life. Amazing!
DESIGN NOTES
By using a wide range of playful colors we were able to embody the happy, uplifting feeling that Land of Paws provides its customers. In order to appeal to both the male and female demographics of Land of Paws’ ideal audience, we incorporated a range of warm and cool tones to speak to both the male and female audience. In addition to the well-rounded palette, we added a textured illustration style to bring in a more whimsical feel.
