hummingbirds
SCOPE OF WORK: Branding, Web Design, Collateral
VIBE: bold, clean, approachable, modern, dynamic
industry: LIFESTYLE
What got its start in 2018 as a sub-brand, Hummingbirds experienced continued growth over the years and outgrew its initial branding. An original Brighten Made project, we were able to create a fully branded experience that went far beyond the original sub-brand design. The new branding was complete with secondary logos, brand marks, illustrations, patterns, and more to set Hummingbirds up for long-term success as it continues to grow and break into other markets.
about
Hummingbirds connects local businesses with content creators, social media enthusiasts, and city champions in their community to advertise their brand in a way that feels organic and natural.
brand goal
A modern, innovative, and playful branding experience that inspires local businesses to create buzz in their community.
DESIGN HIGHLIGHTS
By leaning into a dynamic serif for the primary logo design we were able to communicate a fresh and innovative feel to the brand. We paired that with both a complementary serif and contrasting sans-serif for headline styles and further built out the type system to create a strong hierarchy that leaned itself to a modern and professional feeling overall.
