plantaby
SCOPE OF WORK: BRANDING, web design
VIBE: playful, refined, colorful, vintage-inspired, sophisticated
industry: homewares
Plantaby is a small, online shop that sells bright, hand-painted ceramic pots for indoor plants. After struggling with local copy-cat artists, an e-commerce roadblock, and figuring out how to show their audience that they were purchasing from a small business, Plantaby reached out to us for help with their branding and web design.
![plantaby primary logo](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/68eab812-3a84-4298-ab4d-7f3a23395d1c/plantaby-horizontalgreen.png)
![plantaby website design](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/c76e817d-dac3-4d91-936f-1866bca3f762/plantaby-vertical2.png)
![Plantaby.gif](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/ea499810-bd97-4d3c-a3ee-7a9c3ae56099/Plantaby.gif)
![Plantaby pattern design](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/00975ff8-9c45-4866-9486-94d07fa67b5d/plantaby-horizontal2.png)
![plantaby pattern and primary logo](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/80b48ae2-6bb2-4a3b-8361-574149066ed9/plantaby-vertical4.png)
![plantaby planter size guide](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/449c094b-b7dc-45df-99e6-160ec409ff10/plantaby-vertical5.png)
Brand Goal
A lush, modern, and high-end branding experience that makes people feel happy and inspired when purchasing a new home for their plants.
![Plantaby4.gif](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/e84a49d6-edcb-4a81-ace8-7c2213506f56/Plantaby4.gif)
design notes
To bring in a vintage feel and tie in with a Palm Springs, summertime vibe, we leaned into a slightly retro, bold serif for the primary logo. Paired with lush emerald green and pops of pink, we created a playful yet sophisticated brand identity.
![Plantaby primary logo design](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/17016973-c320-4f9f-92fb-3be3bc04574d/plantaby-vertical6.png)
![Plantaby typography](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/87a6a0ab-a04c-4d45-887b-56579551453a/plantaby-vertical7.png)
![plantaby-vertical12.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/4a18098c-466f-42e2-9d7c-f463aa0b1ca6/plantaby-vertical12.png)
![Plantaby3.gif](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/5d4bcf69-1d31-4a10-a7e5-42fbe2285850/Plantaby3.gif)
KIND WORDS
Bri, you absolute goddess! Thank you SO SO SO SO SO much for getting these over to me early — I honestly can't believe how beautiful it is and how much good stuff you have packed into these folders (I keep thinking to myself "wait, this is my brand?! I get to keep it?!?!). I'm absolutely
in love with everything.
![plantaby-vertical8.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/7aae8061-4bea-44f8-899b-d6b670c0196a/plantaby-vertical8.png)
![plantaby-vertical9.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/692e16c7-d754-4c54-af50-54f5de29d5f2/plantaby-vertical9.png)
![plantaby-vertical10.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/4daedc8f-7004-4f0e-a0fc-b6c7122ac539/plantaby-vertical10.png)