jessica ash wellness
SCOPE OF WORK: Branding, Messaging, Web, Copywriting, Collateral
VIBE: bold, feminine, whimsical, edgy, elevated
industry: wellness
Jessica Ash Wellness is an educational wellness brand passionate about teaching women how their bodies work and function so they can focus on what matters and stop focusing on the fads rooted in diet culture. Jessica Ash empowers women to become fully nourished, physically, mentally, and spiritually, as a way to heal their bodies and hormones. In a now saturated market full of competitors and copycats, Jessica Ash needed to stand out from the crowd and create a branding experience that not only set her apart from other wellness brands but also evoked a trustworthy feel.
Brand Goal
A modern, feminine, and bold branding experience that makes women feel warm, hopeful, seen, and heard.
design notes
In a market saturated with neutral and beige brands, we wanted to create a brand that felt daring and bold. Using saturated hues of pinks and golds, we created an approachable brand that also fit Jessica’s vibe. We leaned into a bold, slightly retro serif for her primary logo to create something completely unique to the industry.
KIND WORDS
Thank you SO much! The website is great! Not only is it beautiful but it’s going to be majorly functional for my business. So, so happy with it!
