paloma salon
SCOPE OF WORK: Branding, Web Design, Copyediting, Collateral
VIBE: desert-inspired, boho, spanish-influenced, luxurious, creative
industry: salon
While growing a successful business via Instagram and word of mouth, the owners of Paloma Salon wanted to grow their reach into neighboring cities and have clients find them via their website. After creating a desert-inspired, boho brand identity, we created a custom Squarespace site full of personality and movement.
Brand Goal
A modern, desert-inspired branding experience that makes Paloma Salon clients feel cool and relaxed when visiting the salon.
Kind words
All of this looks AMAZING. We can’t stop staring at it - THANK YOU! It feels great to feel confident in all of this.
design notes
There aren’t a lot of hair salons with custom illustration styles, so to have more of an artisanal feel and to set Paloma Salon apart we added plenty of fun and unique illustrations to their branding. We leaned into the desert vibes with cacti and palm leaves and played into the brand name by illustrating a grapefruit.
