sol authentica
SCOPE OF WORK: Branding, Web Design, Collateral
VIBE: earthy, organic, uplifting, illustrated, raw
Sol Authentica is a hand-made, sustainable hat and accessory company based on air, earth, fire and water whose goal is to inspire women to live freely from within. When the owner of Sol Authentica reached out to us about her new ethically-made accessories business she had one major goal in mind — to end up with a brand identity that makes people want to buy her product AND be passionate about the planet and living mindfully. She wanted a brand identity that brought Sol Authetnica to life and captured people’s attention within 7 seconds.
industry: fashion
Brand Goal
A modern, boho branding experience that makes women feel uplifted and empowered when wearing Sol Authentica’s ethically-made products.
Kind words
I don’t think you even realize how incredible you are. You brought this BRAND to LIFE and I just want you to understand how much you mean to me and I will always be FOREVER grateful to you. I sort of tear up when I write this. I really mean it. It was an idea but you made it REAL.
DESIGN NOTES
By using a slightly retro, semi-serif we created a modern, high-end feel for Sol Authentica’s brand identity. We took things a step further and made subtle customizations to the letters to give her branding a more laid-back feel and to help create the perfect balance of modern and boho.
