wildkind
SCOPE OF WORK: Branding, Messaging, Web, Copywriting, Collateral
VIBE: bold, memorable, unique, playful, tropical
industry: food + welLness
After making the big move from Alaska to Hawaii and struggling to grow their online presence, Stephanie from WildKind needed to rebrand that better showcased the services offered by WildKind and highlighted their new, tropical location. Once we laid the foundation by creating a colorful and inviting brand identity and paired it with a brand messaging strategy that spoke to their ideal audience, we moved on to creating a custom Squarespace site full of user-engaging movement and playful illustrations.
Brand Goal
A modern, playful, and organic branding experience that inspires others to lead a healthy life with an abundance of kindness to self, others, and the world.
design notes
To create the playful, beachy vibe we wanted for WildKind, we used a combination of yellow, pink, and peach. We furthered the branding experience by using bold pattern designs inspired by tropical plants and creating a variety of illustrations inspired by the foods used in the WildKind cafe and that tied into the wellness theme.
KIND WORDS
The font is absolute PERFECTION — we love the vibe it gives off. The happy uplifting color palette and illustrations are on point! The illustrations are giving off the beachy, boho paradise vibe we were going for — literally captured it perfectly! We are blown away at how you were able to see what was a jumbled mess in our heads and bring our vision to life! The brand messaging WOWED US TOO!
