enlighten the occasion
SCOPE OF WORK: Branding, Web, Copywriting, Collateral
VIBE: playful, bright, joyful, clean, inviting
industry: home goods
With the goal to grow her business and attract more wholesale clients, Summer from Enlighten the Occasion knew she needed to invest in branding, packaging, and a website design that felt truly cohesive and less like the DIY vibe she was putting out as she got her start. Through creating an established brand strategy, we leaned into the whimsical and playful side of celebration to bring her matchstick brand to a new level. We took things a step further by customizing a Shopify theme and writing original site copy to set her up for long-term success as she continues to grow her business with confidence!
Brand Goal
A modern, organic, and whimsical branding experience that sparks joy for your customers.
design notes
By using a mix of neutrals and fun pops of color, we were able to create a joyful, happy feel across the brand. We were able to further this playful vibe by leaning into custom illustrations and pattern designs. In order to curate some whimsical personality, we illustrated a variety of candles, tapers, and colored matches.
KIND WORDS
THANK YOU ALL SO MUCH! This has been an amazing journey and I am so happy I took this leap and chose Brighten Made for my rebrand and website. You have made this such an easy and comfortable experience. You knew exactly how to use your magical abilities to make my dream branding and website come true.
