2025 graphic design trend report

Design
Written By Briana Summers

December 20, 2024

Category: design

2025 graphic design trend report

it’s going to be a good one, folks!

 
 

It’s that time of year again. We’re predicting the top trends of 2025 and I just have to say this year is going to be gooooooooood. 

‘90s nostalgia will be big with primary colors at play and I think we’ll see a resurgence of a new take on bohemian design. Maximalism is here to stay and there’s also going to be a distinct anything-but-boring vibe happening. Brands will lean into storytelling more than ever and the days of relying on generic Canva fonts + clip-art style illustrations are LONG GONE. 

What do you think we’ll see more of in the new year!?

 

primary pop

Primary colors are making a bold comeback, bringing a wave of nostalgia straight out of the '90s with vibrant RGB vibes. Red is taking center stage and the era of "sad beige" is officially over. Think crisp, clean colors with a vibrancy that feels youthful and impactful. This trend pairs perfectly with simple yet nostalgic typography to further channel '90s energy. Picture playful clippy textures, stripes, and retro-inspired patterns bringing these designs to life.

everything to the maximalism

2025 is all about more. Maximalism is here to stay, and it’s taking over with patterns on patterns on patterns. Say goodbye to minimalism—this year, we’ll see bold, bright colors, rich textures, and an explosion of energy in design. Expect layered visuals, hand-drawn icons, and intricate details that elevate brands. Clip-art-style Canva illustrations are a thing of the past; it’s time for detailed, bespoke artwork that truly sets your brand apart—hi, we can help with that.

the new neutrals

There’s a warm richness coming about in 2025, inspired by the Pantone Color of the Year and the shift away from neutral minimalism. For those who once loved muted tones, 2025 offers a sophisticated evolution: dark browns, burgundies, mahoganies, and other deep, moody hues. These colors exude a sense of depth and elegance, complemented by refined typography. Think swirly scripts, ornate typefaces, and intricate details that add a touch of luxury.

Image credits: Anthropologie, Free People, Papier

frill & folklore

Pampas grass, who? Boho isn’t going anywhere—it’s just evolving. The new age of bohemian design is all about embracing femininity through intricate patterns, rich textures, and whimsical details. Picture delicate cottage-inspired prints blended with lace, frills, and artistic flourishes that feel romantic and modern. This redefined boho celebrates softness and individuality, channeling a playful yet sophisticated style that feels effortlessly expressive. It’s an artistic ode to femininity, where every detail tells a story.

Image credits: Ghia, Quite Nice, Olea Pia, Molly Baz, Tarta Gelatina

typographic playground

Say peace out to basic hand-lettering and generic fonts. The days of relying on Canva’s default fonts are over. 2025 is the year of experimental typography, with bold, custom fonts taking center stage. Expect bubble letters, unique typefaces, and playful designs that push boundaries. Fonts are becoming a canvas for creativity, making typography a key visual element of branding.

Image Credits: Anthro Art by Joann, Gucci

hi, ai

In 2025, we’ll see more AI-generated imagery, dynamic elements, and animations becoming integral to branding. Static designs won’t cut it anymore. To stay ahead, brands must incorporate movement and interaction into their websites and marketing materials. Alongside AI, futuristic typography will make waves—bold sans-serifs and sleek, cutting-edge designs are the new norm.

Modern Day Storytelling

This year we’ll be saying goodbye to boring brands and hello to brands that lean into the power of storytelling. For example, instead of another luxury hair care brand, imagine a hair brand inspired by mixology, with cocktail-themed products like "Margarita Moisture Mask" or "Whiskey Wave Pomade," packaged in sleek, vintage liquor-style bottles and paired with playful taglines like "Mix in your style." By leaning into unique narratives, brands can transform products into memorable experiences that stand out in a saturated market. It’s officially time to ditch boring, see-it-everywhere brands and embrace bold, unapologetic identities that make an impression.

Are trends for you?

Trends will undoubtedly make waves in 2025, but the beauty of trends is that you can choose to embrace what resonates with you or leave it all behind. Instead of chasing every new idea, focus on building a brand that tells your unique story, speaks directly to your audience, sets you apart from competitors, and stands the test of time.

If an intentional and strategic rebrand is on your 2025 goals list, we’d love to help bring your vision to life. We specialize in partnering with clients who are ready to break the mold—because there’s zerooooo room for boring brands here.

 
 
Briana Summers
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