Why We Chose to Work with an SEO Team
December 30, 2024
Category: business
why we chose to work with an seo specialist
seo isn’t really my jam so hiring the right team to handle it!? a no-brainer.
I can design beautiful brands all day long. Stop-you-in-your-tracks packaging? I’m there. An engaging and dynamic website? Say no more. I’ve been around the block a few times and I have years of experience when it comes to branding but SEO — yeah, that’s not my thing. Don’t get me wrong. I know the importance of it, I know the basics — especially as they relate to website design, and each of our web projects is done with SEO best practices in mind. BUT when it comes to the nitty gritty deep SEO strategy of it all like researching keywords, strategizing backlinks, and all of the deeply technical SEO work, it’s out of my wheelhouse.
I’m a firm believer in hiring an expert for pretty much everything. I always preach not to DIY your brand, so why would I sit here and try to DIY some deeply technical shiz like SEO when I know there’s someone out there who is SO passionate about search engines and everything that comes with them?
Here are a few reasons why I chose to work with an SEO specialist for the Brighten Made site, and why you should maybe think about doing the same:
expert keyword research
SEO isn’t just about throwing a few buzzwords into your website copy and calling it a day. Effective keyword research takes TIME — like lots and lots of time. And generally a specialized program. It also involves diving into your industry, understanding your audience, and uncovering the specific words and phrases they’re searching for. An SEO specialist has access to the tools and resources that can pinpoint those high-impact keywords, helping you target the right people. Having an expert handle your keyword research and planning can be a game changer for driving traffic to your site.
Technical Expertise
Have you ever been driving along when suddenly your car starts making a crazy noise? You generally don’t pull over, pop the hood, and start trying to solve the problem yourself. No, you call a mechanic and take your car somewhere to get checked out. From optimizing site speed and improving mobile usability to fixing crawl errors and implementing structured data, technical SEO is a world of its own. SEO specialists know exactly how to identify these potential problems plussssssss how to resolve them.
Strategic Link Building
Backlinks are like gold in the SEO world. Now you might be like Bri, pause, what’s a backlink? It’s super simple — it’s an incoming hyperlink from one web page to another website. The thing about backlinks is that it’s not just about quantity it’s about quality too. SEO specialists know how to map out and build strategic, high-quality backlinks that boost your site’s authority and trustworthiness. (In the case of our SEO team, they even provided a template we could use to work to get backlink features to our site!) And with backlinks, this isn’t something you can achieve by just spamming random links across the internet, it takes a targeted approach and industry know-how to forge those credible relationships.
Data-Driven Analysis
Here’s the thing: SEO without data is one big ol’ guessing game and one that generally won’t play out very well for you. Enter: An SEO specialist. Shocked? I know. SEO specialists rely on analytics to track performance, identify opportunities, and make informed decisions that drive results. They’re not just guessing; they’re using hard numbers to guide their strategies. This level of insight allows your website to evolve and adapt in real-time — a MUST for staying competitive in today’s digital world.
Time-Saver
As a business owner, your plate is already overflowing. Do you really have the time to dive into the complexities of SEO while juggling everything else? No. Hiring an SEO specialist not only saves you time but also gives you peace of mind knowing that an expert is handling the details. This means you can focus on what you do best — whether that’s designing, creating, or running your business — while they focus on the search engine magic.
Algorithms and allllll those other technicalities.
SEO isn’t static. It’s a constantly changing beast. Google is continually updating its algorithms, which means the rules of the game are always changing. Keeping up with these shifts is practically a full-time job. SEO specialists live and breathe this stuff, staying on top of trends and algorithm changes. They know how to pivot and adjust strategies to keep sites ranking, no matter what curveballs the search engines throw. Do you have that expertise? Because I know I don’t.
Here’s the thing, it’s 2025. You HAVE to have a solid website (hi, that could start with your design) that A) gets traffic to it B) targets your ideal audience, and C) converts. An SEO specialist is just one piece of the puzzle but it’s an important one IMO. Working with an SEO team can bring you expertise, tools, and strategies that a lot of us simply don’t have time to master. And when you pair a killer SEO strategy with knock-it-out-of-the-park design, you’re golden baby.
get impactful website design help
Are you ready to take the leap and have an interactive and engaging website that helps build your brand presence online!? We LOVE partnering with branding clients on custom website design. Reach out and we’ll see if we’re a great fit!
Plus, we also have an on-team copywriter to help with all of your wording needs (trust me, she’s the best) to go along with your site design. You can check out our our branding and website design services here!
