Return on Investment: Will a Rebrand Pay for Itself?
September 13, 2024
Category: branding
return on investment: will a rebrand pay for itself?
short answer: yes.
It’s the age-old question… will rebranding be worth it for my business? Now, I’m not talking about JUST a website redesign. Although, no one doubts that if you improve your website you’ll make more money and convert more leads to clients. I’m talking about a rebrand — a new logo, new color palette, new font pairings, and maybe even a new business name. From the ground up, upleveling your business, friends!
Here’s the thing. We have hundreds of inquiries come through our inbox with so much emphasis on a website redesign and trust me when I say I get that! A new website goes a lonnnnnng way when it comes to increasing profits for your business and the ROI is easy to see and understand. Butttttttt your website design can only be as strong and as good as your branding allows it to be (aka branding is the FOUNDATION for all things website). While it might not be obvious that hiring a brand designer and investing in a new, professional logo design will result in a return on investment, I promise it’s a crucial step in the process.
Now you’re probably thinking, Bri, you’re a brand designer, of course you’d say that, but you don’t have to take it just from me.
Sailor Breez increased her pricing & is nearly tripling her profits
Sailor Hinegardner was a busy full-time student and college athlete when she started her photography business Sailor Breez. The bright, Iowa-based wedding and portrait photography and videography brand is focused on bringing out the best in people. Sailor has always believed in living to her fullest potential and loves that with a business there are always more goals and dreams to chase.
In January 2022, she reached out to us for a rebrand. While her biggest pain point and struggle was time (after all, juggling a full-time photography biz + college + being a student-athlete is a LOT), she also wanted to have the confidence to charge more for her work.
Through branding and additional collateral items, we created a modern, bright, and boho branding experience that gave Sailor the confidence she was looking for.
Here’s what Sailor had to say when we checked in two years after we wrapped up her project.
How has your business been impacted since your rebrand?
CONFIDENCE! To charge more, in my messaging, and even in my editing style! It’s helped me not to blindly follow trends and to stay true to me. It’s easy to want to change but over the last two years, I’ve also felt like I’ve been able to use my brand as I evolve just by tweaking the way I’m using it. I’ve had clients book because they’re so obsessed with the branding and they love how cohesive every detail is!
In terms of sales, have you had an increase in sales and revenue?
My biggest wedding package booked before branding was $3,000. I’ve since increased the cost of that package but have found most people are booking the package that’s twice that amount or even one that’s nearly three times more than that original cost!
Since your rebrand, have you had any social media growth or press?
Yes! My social media following has grown and I was featured in Heartland Wedding Magazine!
Jackson Made had a 3x increase in sales
Originally The Coastal Wag, Jackson Made makes casual, everyday accessories for people and their pups, handcrafted in Southern California. Founder Caroline has always been a creative soul who loved doing hands-on crafts and projects. When she got her fur baby, Beau in 2021, she started an Instagram account for him (because duh) and quickly realized there was a huge market for dog bandanas. It all was such a natural fit and The Coastal Wag was born!
When choosing her original name, Caroline felt like it reflected her casual, laid-back style, however, while her overall style was inspired by living in a coastal area her prints themselves weren’t summery or coastal looking which led to a bit of a disconnect from her brand name to the products she was offering. That plus the saturated dog bandana market led her to us in early 2022.
We worked with Caroline to rename The Coastal Wag to Jackson Made (inspired by her dog Beau’s middle name Jackson) and from there we rebranded her business so that she could really stand out from the sea of competitors. Through branding and messaging, we created a casual, organic, and playful branding experience that inspired dog lovers to purchase her handmade accessories.
Here’s what Caroline had to say when we checked in two years after we wrapped up her project.
How has your business been impacted since your rebrand?
The rebrand made me so much more confident in all parts of my business! I had a clearer direction when designing products, my website, social media marketing, you name it. The feedback I received from my customers was so positive — I felt like they could connect with my brand more!
In terms of sales, have you had an increase in sales and revenue?
Yes! I would say about 2-3 times as much as I had before my rebrand.
Since your rebrand, have you had any social media growth or press?
Yes! My social media following grew a lot more after the rebrand. I was also contacted by other big brands in my industry to collaborate and I partially owe that to my branding!
daydream abode gained 20k followers on instagram
Brooklyn Vitiritto started her Instagram account in 2019 as a way to share her journey with Young Living essential oils and ditching toxins. Her account grew naturally as she became passionate about the changes she was seeing in her health and life. She just couldn’t stop sharing about essential oils. Her business and account were purely oils focused but as she grew one thing led to another, and she began to sell tees, stickers, and other things related to essential oils as the Oily Moon Shop. All while sharing products she loved, affiliate links, and educational posts.
With the dream to expand her online shop to include more home and lifestyle items, she went to her first wholesale market in March 2022. The rest was history. Brooklyn found that she loved curating items for the shop while empowering others to dream big, live intentionally, and incorporate wellness and home goods that make them happy into their spaces. With this shift in the business, Brooklyn discovered her original branding, website, and even business name were no longer serving her or the direction she wanted to grow. And that’s where we came in!
Through brand naming, branding, messaging, and even a sub-brand, we created a playful, whimsical, and inviting branding experience for Brooklyn and her growing Daydream Abode audience.
Here’s what she had to say when we checked in a year after we wrapped up her project.
How has your business been impacted since your rebrand?
Customers seem to love our branding, collateral, and overall message of Daydream Abode! I feel so much more confident in my website, products, branding, who we are, etc. and I think customers can feel that confidence as well whether they’re browsing online or with us in-store.
For my sub-brand Oily Moon Collective, the rebrand has been HUGE in creating sustainability for me with content creation and keeping everything on brand and cohesive across the board. The messaging has also helped me target my audience and market myself in a much better way than before.
In terms of sales, have you had an increase in sales and revenue?
When we did my rebrand I also switched over to Shopify (from WooCommerce previously) and I think both of those investments together have made a huge impact in my business and customer experience overall!
Since your rebrand, have you had any social media growth or press?
My main IG has grown by nearly 20k followers since our rebrand and I hope (and think) followers can see my branding throughout both the personal things I post as well as my website, shop, Pinterest, etc., and that everything ties together nicely.
The Therapy Group’s best investment for growth
Jennifer and Emmalee founded The West Chester Therapy Group after having their own negative experiences with therapists who felt too clinical and difficult to connect with. They found a need in the therapy space for therapists who were easier to connect with on a human level and who could break through the standard therapeutic wall that seems to exist in therapy. The duo started their practice in 2014 and things took off from there. In 2020, when the women reached out to Brighten Made, they’d grown their team of two into a team of 15 clinicians. Four years later, they have a team of 49 clinicians working in office and virtually in numerous states.
In October 2020, Jen and Em decided to rebrand from The West Chester Therapy Group to simply The Therapy Group as a way to expand their clientele and business. Through branding, a custom Squarespace site, site copywriting, and an Instagram template, we created a calming, earthy, and grounded branding experience that made potential patients of The Therapy Group feel comfortable and connected to work through their healing.
Since their initial project launched, Jen and Em have come back to us for additional website updates including a Meet Our Therapists page that houses information and bios for all of their clinicians.
Here’s what Jen had to say about their investment in a rebrand, “We speak daily about how working with you was the best investment we've made for our business! It was an investment so helpful that we've actually grown quite a bit in the last few years.”
what will your roi be!?
Is your branding working for you or is it holding your business back? You might be surprised to find that working with a brand designer to uplevel your business from the ground up can be more impactful than just a website refresh. Don’t get me wrong, we’ll help you with a website overhaul if you want, too, but the first step is branding my friend.
So what are you waiting for!? Reach out and take the leap to really start converting those leads and making those sales.
