The #1 Mistake I See on Shopify Sites
january 22, 2025
Category: web design
the #1 mistake i see on shopify sites
it’s giving rookie vibes.
The shortened version — stop making your Shopify website banner a hot mess. This rookie mistake is killing your site’s vibes and probably conversions, too!
Let’s set the scene. You’ve got a gorgeous new Shopify site. The first section is complete with a beautiful image and bold text that makes a statement. The catch? The text is part of the image itself. It might sound harmless buttttt this is actually one of the most common (and avoidable) mistakes we see clients make on Shopify. And here’s why you should avoid it at all costs.
1 | It’s Confusing AF
You know what’s not visually appealing? Chaos. When your banner mixes text embedded in an image with additional text for a headline it creates a visual mess. Don’t get me started on using two competing font styles too… When you’re adding multiple competing headlines and too much visual noise users are left wondering where to look or click—and confusion doesn’t convert. Clean banners with sharp imagery, clear text placement, and can’t-miss buttons? That’s how you keep their attention and turn clicks into cash.
2 | Sayonara SEO
Text trapped in an image is basically invisible to search engines (and screen readers if you want to be ADA-compliant!). Google can’t read it which means your banner misses out on being tagged as a valuable H1 heading—prime SEO real estate! Properly added text boosts your site’s searchability and helps you rank higher on Google. Trust us, your website traffic will thank you.
3 | Mobile REsponsiveness
Ever opened a site on your phone and found the banner text tiny, blurry, or completely cut off? That’s what happens when your text is baked into the image. Shopify’s native tools allow banners to resize beautifully across all devices, ensuring your message stays clear and user-friendly no matter the screen size, so you’re always putting your best foot forward.
4 | Flexibility
Want to update your banner for a new sale or seasonal promotion? Using Shopify’s built-in text and button tools makes it quick and seamless. When your text is embedded in an image, you’ll have to create an entirely new graphic every time—wasting valuable time and resources.
Your banner is like your store’s welcome mat—don’t let it confuse, frustrate, or bore your customers. By ditching the text-on-image approach and using Shopify’s tools to add text, you’ll not only create a more user-friendly and professional design, but you’ll also boost your SEO, improve mobile responsiveness, and save yourself design headaches down the line. The result? A site that not only looks amazing but actually converts.
ready to ditch design mistakes + create a site that actually converts!?
I’m sharing the top THREE mistakes I see across Shopify sites. Download my free guide to get the tea!
