wtf is a branding kit!? (and why you might need one)

Branding

Feb 11

Written By Briana Summers

february 11, 2025

Category: branding

wtf is a branding kit?! and why might I need one

memorability, credibility, and time saving—without the custom price tag.

Branding is a big deal. It’s as simple as that. It’s the secret to making your business stand out and unforgettable. But what happens when you can’t invest in a fully custom branding experience!? Enter: Branding kits. Whether you’re just starting out or looking to elevate your brand without the price tag associated with custom branding, a branding kit might be just the thing. I’m diving into what the heck branding kit even is + why consistency is everything when it comes to branding and even how to choose the right kit for your business. Let’s get into it, shall we!?

What is a branding kit?

wild oats market instagram post using casa bloom branding kit

In short, a branding kit is a premade brand identity that can be customized to your business. It’s perfect for entrepreneurs who want a brand they feel confident as heck in but aren’t quite ready to invest in custom branding—or are a new biz starting out with a limited budget.

Think of it like this: You get artistic, high-quality branding without the hefty price tag. The kicker is that it wasn’t custom-designed for you and your business BUT the good news is, it’s also not some basic template you can grab off Canva that a million other businesses are using. Each Brighten Brand kit is only sold three times, with an option to buy it out completely so you can still stand out in a sea of other business owners.

We’re channeling all of our designer expertise to bring you hand-selected fonts and color palettes that can be customized to reflect your unique business. Plus, all the elements you need to create a cohesive, standout brand without the stress of designing it yourself. They’re complete brand identities that can be easily implemented across a website, social media, and packaging to create memorable, branded experiences that feel intentional, artistic, and uniquely like YOU.

why consistency is key

Here’s the thing, we can design beautiful brand kits all day long, but if you’re not using your branding kit consistently then you’re missing out. Branding isn’t just about having a cute logo. It’s about creating a memorable experience that sticks with your audience long after they’ve left your website or scrolled past your Instagram post. And with a Brighten Brand Kit you can STILL create that memorable feel.

We live in a world where consumers expect things to be polished and professional whether you’re selling a product or offering a service. When your branding is cohesive, consistent, and aligned it’s going to build that trust and recognition. If your branding is all over the place—random colors here, a different font there—your audience is going to bounce. Fast. The key to standing out in a crowded market? A cohesive, high-quality brand that feels intentional and polished every. single. time.

how to choose the right branding kit for your biz

Identify Your Brand Personality — Is your brand bold and modern? Soft and romantic? Playful and quirky? Your branding should align with how you want your audience to feel and connect with you. And if you need an extra bit of help, hi, I created a quiz just for that!
Know Your Audience — Think about your target customer. What aesthetics appeal to them? Choose a branding kit with colors and fonts that would resonate with them, not just things you’re drawn to!
Consider Versatility — Does the branding kit come with enough assets to make it work for you across all platforms? (Spoiler: Ours do) From social media to packaging, your branding should translate seamlessly.
Think Long-Term — Envision where you want your business to be in a year. What about in 3 years? Now think 5 years from now. Pick a kit that feels aligned with your business goals and will carry you through the different seasons of business.

5 reasons a branding kit could be a total game-changer

Credibility: Customers can tell when branding is DIY—and not in a good way. The Brighten Brand kits bring professional quality branding at an affordable price point instantly makes your business look legit and trustworthy.
Memorability: When your branding looks like everyone else’s, it’s forgettable. A well-designed brand creates a lasting impression and helps you stand out.
Clarity: Confusing branding = lost customers. A strong, cohesive brand makes it easy for people to understand who you are and what you offer.
Time-Saving: No more wasting hours trying to DIY your brand—our kits take the guesswork out of design so you can focus on what you do best.
Artful: We love building brands by hand—because true artistry can’t be copied and pasted. A branding kit isn’t just a logo; it’s a carefully crafted collection of elements, each infused with originality. Whether it’s a hand-drawn illustration, a textured background, or an organic element, every kit includes artistic details that make it truly one-of-a-kind—far from the generic, pixel-pushed logos you see everywhere.