flora flower co.
SCOPE OF WORK: Branding, Web, Collateral
VIBE: modern, feminine, playful, chic, organic
industry: Floral
Jaleen of Flora Flower Co. initially came to us after struggling to keep a consistent brand style and voice. She also had the goal to open a storefront and knew she needed consistent branding to set her storefront up for success — that’s where we came in! Using typography, patterns, and illustrations, we created a cohesive brand identity that felt both playful and modern and attracted Flora Flower Co.’s ideal audience.
Design notes
By combining a hand-lettered script with a modern sans-serif we created a brand identity that felt simple yet playful while still remaining timeless. For the hand-lettered element, we kept it bold with just enough character to make it feel whimsical and joyful yet still clean.
design notes
When paired with fun illustrations — like their original flower cart — and a vibrant color palette, we created a well-rounded brand design that has served Flora Flower Co. throughout their seasons of growth and will continue to serve them for years to come.
Brand Goal
A feminine, whimsical, and bohemian chic branding experience that makes your audience feel joy when receiving their hand-crafted bouquets.
KIND WORDS
Goodness thank you soooooo much for all your work on our branding! It turned out beautiful and we love it so much. Planning on switching everything over this month and can hardly wait to launch it into the world!!!
