joyasol
SCOPE OF WORK: Branding, Web, Copy Editing
VIBE: organic, feminine, refined, high-end, authentic
After experiencing a sudden death in her family, Joyasol founder, Christina, realized she needed to pursue her passions before it’s too late. Once she decided to pursue her dream and create her own shoe brand she quickly became aware there weren’t enough stylish shoe brands that shared her values — sustainability, fair working conditions, and an emphasis on giving back. She tasked the Brighten Made team with creating a branding experience that encompassed her values, felt elevated and timeless, and spoke to her brand name (Joyasol meaning joy and sun).
industry: fashion
Brand Goal
A timeless, feminine, and playful branding experience that inspires women to be true to themselves and find what brings them joy through sustainably made shoes.
design notes
Inspired by the tiles and patterns found in Portugal and Spain, we explored patterns that brought in a playful touch and complemented them with hand-drawn, whimsical illustrations. Together we used these elements to create a cohesive and engaging Shopify site.
KIND WORDS
I’m amazed by what you’ve done. The website turned out better than I could’ve imagined. It’s so beautiful, fun, and intuitive, and it’s so great to see all the branding elements come together so nicely! I can’t thank you enough.
