la semilla
SCOPE OF WORK: BRANDING and WEB
VIBE: playful, caribbean, timeless, inviting, happy, retro, tropical, organic
industry: food
La Semilla is a scratch-made, forward-thinking restaurant in Atlanta, Georgia that highlights local ingredients with modern vegan dishes inspired by Latin America. With a goal to showcase the creativity and innovation of plant-based cuisine, La Semilla needed a brand identity that would make a lasting impact on the Atlanta restaurant industry and community. From the top-notch service and happy vibes to the good music and aesthetic, we created a restaurant brand that draws customers in by leaning into inviting and playful branding.
Brand Goal
A tropical, playful and timeless branding experience that makes customers feel good and inspired about eating plant-based.
design notes
By using patterns, we were able to bring a really playful feel to the branding. We created patterns that referenced the vintage, tropical vibes we were going after by leaning into plant illustrations and Latin-inspired tile patterns.
KIND WORDS
I’m SO excited to have your work out in the world! Thank you for the branding guide. Totally kicks ass & so helpful!
