gngr bees
SCOPE OF WORK: BRANDING, BRAND MESSAGING, PACKAGING, WEB, COPYWRITING
VIBE: earthy, artisanal, organic, hand-crafted, empowering
industry: fashion
With a mission to support environmental and social projects, gngr bees is an ethically-made activewear brand that produces garments out of waste and gives back to communities around the world. Nathalia wanted to combine her passion for fitness with her passion for the planet when creating gngr bees, but she found herself struggling to communicate what her brand stood for across all of her platforms. Her original branding didn’t convey her message or resonate with her target audience. Through branding, messaging, web design and more, we created an earthy, artisanal brand experience that turns like-minded customers into sales conversions.
Brand Goal
A modern, organic and artisanal branding experience that empowers women to live mindfully, look good, feel good and do good in their activewear.
design notes
In order to speak to the organic, hand-crafted feel of gngr bees branding we used illustrations that were simple and had an overall raw quality to them. We explored using a bee to tie into the brand name as well as leaf elements to bring forth the idea of upcycling.
KIND WORDS
You created something I knew I wanted but never imagined could exist. NAILED IT. I freaking love it — the first thing that came to my mind was that it was a brand I will be proud of showing off.
