herd 77
SCOPE OF WORK: Branding, Web design
VIBE: timeless, textured, simple, artisanal, hand-crafted
With 20 years of experience in the cattle and beef industry, Herd 77 decided they were ready to expand online and offer high-quality beef shipped to consumers’ doors. The result was creating a brand identity that felt timeless and hand-crafted. After creating a brand experience that spoke to Herd 77’s target audience, we created a customized Shopify site that carried the artisanal feel of their branding to the web.
industry: food
Brand Goal
An artisanal, modern, and timeless branding experience that makes the Herd 77 audience feel good and at ease when eating Herd 77 beef and knowing where it came from.
design notes
A lot of competitors in the beef industry use black, red, and other primary colors. By using a softer, more neutral palette we were able to not only set Herd 77 apart, but we were able to create an artisanal feel that better speaks to the quality of their product, too.
