pink antlers
SCOPE OF WORK: Branding, Web Design, Packaging, Collateral
VIBE: playful, colorful, unique, bold, classic
industry: gifts
The mother-daughter duo behind Pink Antlers came to us in search of a rebrand to make their marketing, website, in-store experience, and social media all more cohesive. By providing a distinct primary logo, secondary logos, and brand marks as well as rounding out the branding project with patterns and illustrations, we created a niche brand identity with elements that could easily be integrated across all channels.
![pinkantlers-horizontal.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/20cf3ae7-b25c-4f8a-9e1b-e1d557a3a25e/pinkantlers-horizontal.png)
![pinkantlers-vertical3.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/85521919-f551-40a4-8ec8-5065b8ea4ddd/pinkantlers-vertical3.png)
![pinkantlers-vertical4.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/c95f6e76-f95d-47dd-a309-6840f0a3cb88/pinkantlers-vertical4.png)
![pinkantlers-horizontal2.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/b7ac9956-7ef6-4de5-b2d0-23d646b675a8/pinkantlers-horizontal2.png)
![pinkantlers-square24.jpg](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/4eb75b4a-59eb-4984-83b5-b53c0a500d9a/pinkantlers-square24.jpg)
![pinkantlers-vertical13.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/48353e57-118b-43e8-9b92-735cddcc52fd/pinkantlers-vertical13.png)
![pinkantlers9.jpg](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/c286786a-59e5-467e-ad91-5f368a3cd285/pinkantlers9.jpg)
![pinkantlers14.jpg](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/9ea4ce00-3714-4a39-840d-c5981165408b/pinkantlers14.jpg)
![pinkantlers6.jpg](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/b0002145-ba72-41f0-97f1-7d8a10eea920/pinkantlers6.jpg)
Brand Goal
A modern and fun yet timeless branding experience that makes your audience feel inspired to celebrate each day.
![pinkantlers-horizontal4.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/a894ca03-5234-410c-883c-d8e154f36d7b/pinkantlers-horizontal4.png)
![pinkantlers-vertical2.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/a97728f2-f3dd-4576-805b-8dba0897c95f/pinkantlers-vertical2.png)
![pinkantlers7.jpg](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/3ff2ada5-100c-4075-99d9-b5ecfaf689fe/pinkantlers7.jpg)
design notes
To bring in a playful touch we used abstract patterns and illustrations to communicate the feeling of celebration. By having a variety of party and decor elements illustrated we were able to create a great asset for marketing materials and the website design to showcase the wide range of product offerings Pink Antlers has while still maintaining a cohesive look.
![pinkantlers-vertical11.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/e1c39ccd-7f9f-4732-83c5-5e639a5661c0/pinkantlers-vertical11.png)
![pinkantlers-vertical.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/adb9b6c0-b385-4e7e-b568-571f0501ca0a/pinkantlers-vertical.png)
KIND WORDS
Thank you!! We love how everything turned out! It’s beautiful! Thanks again for all you put into our brand!
![pinkantlers.jpg](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/b2ae1229-eabf-42b6-a48d-2964eb4895ba/pinkantlers.jpg)
![pinkantlers-vertical7.png](https://images.squarespace-cdn.com/content/v1/632478ded8165d28904107ca/2566e650-6a42-435f-a332-38b83b13ed76/pinkantlers-vertical7.png)