modernly planted
SCOPE OF WORK: Branding, Messaging, Web, Copywriting, Collateral
VIBE: colorful, playful, organic, clean, modern
industry: homewares
Modernly Planted owner, Lindsey, was experiencing so much success at in-person markets she was able to leave her corporate 9-5 behind and pursue Modernly Planted full-time. Now that she was able to dedicate more time to Modernly Planted, she was ready to take on her current struggle — growing her online sales. After focusing on creating a modern, coastal brand identity we turned our focus to creating a semi-custom Shopify site and collateral, such as an email template, to create a fully branded experience that carried customers from in-person markets all the way to her cohesive Instagram feed, online presence, and email marketing.
Brand Goal
A calm, coastal, and boho branding experience that inspires your audience to give their house plants a home that makes a statement.
design notes
Lindsey’s colorful planters and homewares are best described as waves of color inspired by nature. With that in mind, we wanted to give her a wide range of colors within her palette so that her branding paired nicely with her colorful pots. We leaned into warm and cool tones to ensure all of her products felt cohesive with the branding.
KIND WORDS
Thanks so much for EVERYTHING! You and the entire team are the best ever and I’ve loved working with you all. You guys truly made this such a fun process and I’m thrilled with the branding results. Thank you times a million!
