lucie fink
SCOPE OF WORK: BRANDING, web
VIBE: modern, bright, creative, abstract, fresh, colorful, playful, casual
Lucie Fink is a lifestyle content creator with a focus on helping people level up their lives through conscious changes that leave a positive impact on their health and the environment. As Lucie’s audience grew she realized she needed a central location where they could go to learn more about her and engage with her content. After working through the branding process together, we created a custom Squarespace site to create a central hub to inspire her audience and teach them about both her and her brand’s ethos.
industry: lifestyle
Brand Goal
A bright, modern and creative branding experience that makes your audience feel inspired and empowered to live a more positive life.
design notes
For Lucie’s primary logo we leaned into a bold, slightly retro font to communicate the bright, playful, and fresh vibes she was going for. By pairing that with her sunset-inspired palette we were able to create a full brand identity that felt modern, abstract, and totally creative.
KIND WORDS
Oh… my…. gosh. I saw your presentation come through and was sitting here with my assistant and when we opened it we FREAKED OUT. I cannot express enough how much you captured everything. I’m blown to bits! You seriously killed it on every front. It is AHHH-MAZING. This is everything I’ve ever wanted.
