gngr bees
SCOPE OF WORK: BRANDING, BRAND MESSAGING, PACKAGING, WEB, COPYWRITING
VIBE: earthy, artisanal, organic, hand-crafted, empowering
industry: fashion
With a mission to support environmental and social projects, gngr bees is an ethically-made activewear brand that produces garments out of waste and gives back to communities around the world. Nathalia wanted to combine her passion for fitness with her passion for the planet when creating gngr bees, but she found herself struggling to communicate what her brand stood for across all of her platforms. Her original branding didn’t convey her message or resonate with her target audience. Through branding, messaging, web design and more, we created an earthy, artisanal brand experience that turns like-minded customers into sales conversions.