It’s a question we get time and time again, “How should I go about launching my brand!?” Well friends, let me be the first to say that it doesn’t have to be stressful! I’m sharing five tips to follow for a successful brand launch whether you’re a brand new biz or rebranding.

When I’m designing a primary logo, I love to take a big focus on type. Symbols and illustrated icons can be great within branding, but your primary logo needs to be, let’s face it, your name — and so we start with type! While every designer is different, here’s a little peek into my process and how I dive into creating original, custom primary logos.

After nearly 7 years as a business owner, I’ve learned which seasons I can typically expect to be slower and which are busier. So how do you stay productive and get work done during slow seasons? I’m sharing seven ideas to keep you (and your team if you’ve got them!) productive and ready to tackle the next season with full cups!

Starting your own coffee shop or brand can be SOOO daunting! That’s why we’re here to help! We’ll dive into common questions surrounding all things coffee branding and share our favorite coffee branding ideas so you’ll walk away with a bit of knowledge and a whole lot of branding inspiration!

I’ve come across countless clients who go through the branding process once only to end up double-investing because they’re not happy with the outcome OR their branding doesn’t serve them long-term. This is why it’s SO important to do your homework when it comes to finding a brand designer that’s right for you and your biz! I’m sharing my top three tips to point you in the right direction and help you get one step closer to making those branding dreams a reality!

When it comes to branding your biz there are about a thousand questions you can ask yourself. And let’s face it, if you’re just starting out it can be SO intimidating and costly. This is where our Brighten Brands come into play. Our premade branding kits are here to help take some of the stress out of branding your business while also helping you save a bit of money upfront.

Depending on the type of business you’re running using a DIY brand or website can be detrimental to your success! Cutting corners because you’re trying to save money can actually COST you money as you start losing out on leads and sales without a proper design strategy. In this blog post, I’ll walk you through the three major things you’re risking if you’re taking a DIY approach to your brand design.

In this blog post, I’ll answer what a sub-brand is, what the difference is between a brand and a sub-brand, why you’d need a sub-brand, and go over examples of some past sub-brands we’ve created. If you’re a multi-faceted business targeting a few niche but different audiences, this one’s for you!

Your business name is SO important! Here are four things to do before you decide on a name.

Spoiler: If you’re experiencing a lack of sales or leads on your website it might be time for a rebrand.

Let’s face it, it’s hard to remember one single logo design unless you’re Nike, but if you create an entire FEELING through patterns, illustrations, colors, and fonts, you’re more likely to stay top of mind.

Through branding, messaging, web design, packaging, and tag designs, we created an earthy, artisanal brand experience that immediately communicates the vibe and mission of gngr bees.