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welcome to the brighten made blog

Business Briana Summers Business Briana Summers

Why We Chose to Work with an SEO Team

Why we chose to hire an SEO specialist for Brighten Made + why it could be a game-changer for your business too. From expert keyword research to data-driven strategies, find out how the right team can save you time and drive measurable results.

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Design Briana Summers Design Briana Summers

2025 graphic design trend report

To kick off the new year, my team and I decided to do something fun and new! We’re predicting seven major trends we think will be big in 2025. From bubble letters and bold, custom fonts to primary colors and the most maximalism, here are our design trend predictions for graphic design + branding in the new year.

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Branding Briana Summers Branding Briana Summers

3 Tips to Stay On-Brand During the Holidays

Here’s the fact — people buy from people they know, like, and trust. Having consistent visuals reinforces that trust factor, therefore creating brand loyalty. So, how the heck do you promote a holiday sale or share something festive? No worries, I’ve got you. I’m sharing three tips to nail holiday content this year without abandoning your brand guidelines.

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Business Briana Summers Business Briana Summers

Business Tools I Use as an Entrepreneur

If you’re an entrepreneur you already know it can be a wild ride. When I started my business 7 years ago I was doing all the things solo and it was DRAINING. I quickly realized that I needed to find tools to help streamline my business or I was going to lose it. That paired with hiring a team (more on that in this blog post!), was a saving grace. Now, I still swear by these business tools as my ride-or-die way to get more done in less time.

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Branding Briana Summers Branding Briana Summers

what the heck is brand messaging

We’re covering what the heck brand messaging even is, why it’s important for your business (of any size!), and how you can create it on your own. Plus, the complete package that is dynamite brand messaging and killer branding. The result will be a brand you feel FULLY confident in. One that showcases your offerings and deeply resonates with your target audience on multiple levels.

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Education Briana Summers Education Briana Summers

How to Stay On-Brand on Social Media & Use Canva Templates

The beauty of premade Instagram templates is that they’re less time-consuming BUT it’s easy to end up with random elements that don’t resonate with your audience. SO how do you make Canva template work for you!? We’re sharing all our tips and the biggest social media mistakes we see in this blog.

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Branding Briana Summers Branding Briana Summers

Return on Investment: Will a Rebrand Pay for Itself?

It’s the age-old question: will rebranding be worth it for my business? I’m talking a new logo design, new color palette, new fonts, and maybe even a new business name. From the ground up, creating a new brand design for your business. The short answer is yes. The return on investment will come! In this blog post, we share specific examples and testimonials from past clients who have had rebranding success!

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Web Design Briana Summers Web Design Briana Summers

How to Optimize Your Website Content

Impressions are everything. In this day and age optimizing your website isn’t something to just put on the back burner. Instead, every business owner should invest time and money into it. With 34% of shoppers shopping online at least once a week and the number of online purchases continuously growing year after year, having a strong website design AND strong, optimized website content is crucial to a business's success.

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