So much of the design process is the explanation of how you go to that design solution and WHY it works. Let’s dive in.

Let’s face it, it’s hard to remember one single logo design unless you’re Nike, but if you create an entire FEELING through patterns, illustrations, colors, and fonts, you’re more likely to stay top of mind.

Through branding, messaging, web design, packaging, and tag designs, we created an earthy, artisanal brand experience that immediately communicates the vibe and mission of gngr bees.

It’s all part of creating a full-on EXPERIENCE for your clients and customers.

With nearly 7 years of entrepreneurship under my belt, I’ve learned a thing or two — and here’s what no one tells you about it.

Each week during our team meeting, I have my employees share their highs and lows from the week. So today I’m sharing with you my honest highs and lows from the year.

So, what is a strategic branding approach? It’s an in-depth approach that starts with us getting to know Y-O-U, doing research on your business and your audience, and compiling that information to first and foremost build a brand strategy. From there, we continue to make strategic choices based on our research and everything we outline in the brand strategy in order to make calculated design decisions as we build out your branding.

Margarita enthusiast, dog mom, enneagram three — get to know the lead designer and business owner behind Brighten Made.

Dog mom and BIG Green Bay Packers fan — come meet our senior designer, Erica Gloeckler.

If you’ve been thinking about working with us you might be wondering, “How many options will you give me when we start branding?” And you might be surprised to know that my answer is — ONE! Now before you’re like what the heck, that's not enough… let me explain.

Kombucha enthusiast, reality tv fanatic, and avid runner — come meet one of our senior designers, Rachel Walter.

Project manager, mama, writer, wife, organizing extraordinaire — these are just a few words to describe our Brighten Made project manager, Lauren Lowry.