It’s the age-old question: will rebranding be worth it for my business? I’m talking a new logo design, new color palette, new fonts, and maybe even a new business name. From the ground up, creating a new brand design for your business. The short answer is yes. The return on investment will come! In this blog post, we share specific examples and testimonials from past clients who have had rebranding success!

Impressions are everything. In this day and age optimizing your website isn’t something to just put on the back burner. Instead, every business owner should invest time and money into it. With 34% of shoppers shopping online at least once a week and the number of online purchases continuously growing year after year, having a strong website design AND strong, optimized website content is crucial to a business's success.

There’s a special kind of magic that comes from collaborating with clients which is why getting strong, accurate feedback is of the utmost importance! It can be overwhelming to put your thoughts and feelings into words after receiving a design proof. That’s why we’re sharing 8 tried-and-true tips to help you feel confident giving design feedback.

As years go on, and trends come and go, it’s natural for your design style to shift and change. I think if we’re not changing, we’re not growing. Evolving design styles are a positive sign of creative growth. Here’s how my style has evolved over the years both professionally and personally.

In this branding and website design case study, we share how we helped Misty Myler, a hormone coach and pilates instructor, create a memorable branding experience that set her up for major success as she prepared to launch her course, recipe book, and hormone guide.

It’s a question we get time and time again, “How should I go about launching my brand!?” Well friends, let me be the first to say that it doesn’t have to be stressful! I’m sharing five tips to follow for a successful brand launch whether you’re a brand new biz or rebranding.

From solo entrepreneur to a boss with two full-time employees and one part-time, here are three things I did when I knew I was ready to take the leap and hire an employee for the first time.

I’m covering what the heck the term lead generation means and why it’s SO important for small businesses. Plus, I’m sharing my favorite way to generate leads online — spoiler: it’s freebies. The dos and don’ts of creating a valuable freebie for your audience and six proven lead-generating freebie ideas for you to take and implement on your own!

Your website photography plays a crucial role in showcasing your products effectively, communicating the look and feel of your brand, and driving those sales! Quality product photography can make or break your store's online success, especially as a small business. Standout imagery will not only showcase your goods in the best light possible but it also creates a sense of trust and credibility for potential customers — all of which will influence those buying decisions.

In this branding case study, we share how we helped Polished Prints create an elevated yet relatable brand that helped her feel confident to chase after her business goals in the e-commerce industry.

From working way past 5 pm and into the night to having set boundaries to protect my time with my family, here are three key things I’ve learned while balancing life as a mom and business owner.

Calling all designers, if you’re not doing these three things when designing a Shopify website for your clients you should be.