Depending on the type of business you’re running using a DIY brand or website can be detrimental to your success! Cutting corners because you’re trying to save money can actually COST you money as you start losing out on leads and sales without a proper design strategy. In this blog post, I’ll walk you through the three major things you’re risking if you’re taking a DIY approach to your brand design.

In this blog post, I’ll answer what a sub-brand is, what the difference is between a brand and a sub-brand, why you’d need a sub-brand, and go over examples of some past sub-brands we’ve created. If you’re a multi-faceted business targeting a few niche but different audiences, this one’s for you!

Your business name is SO important! Here are four things to do before you decide on a name.

Spoiler: If you’re experiencing a lack of sales or leads on your website it might be time for a rebrand.

Let’s face it, it’s hard to remember one single logo design unless you’re Nike, but if you create an entire FEELING through patterns, illustrations, colors, and fonts, you’re more likely to stay top of mind.

Through branding, messaging, web design, packaging, and tag designs, we created an earthy, artisanal brand experience that immediately communicates the vibe and mission of gngr bees.

It’s all part of creating a full-on EXPERIENCE for your clients and customers.

So, what is a strategic branding approach? It’s an in-depth approach that starts with us getting to know Y-O-U, doing research on your business and your audience, and compiling that information to first and foremost build a brand strategy. From there, we continue to make strategic choices based on our research and everything we outline in the brand strategy in order to make calculated design decisions as we build out your branding.

If you’ve been thinking about working with us you might be wondering, “How many options will you give me when we start branding?” And you might be surprised to know that my answer is — ONE! Now before you’re like what the heck, that's not enough… let me explain.

Are you doing one of these three major things that cause audience confusion and create less engagement with your brand!? Here’s how I can help.

I get this question all. the. time. I think the beautiful (and hard!) part of design is that there are no set rules. With that in mind, here are three guidelines I recommend following when selecting your brand color palette.

Calling all business owners who are starting a NEW biz — this one’s for you.