featured posts
welcome to the brighten made blog
before and after: a sustainable activewear brand
Through branding, messaging, web design, packaging, and tag designs, we created an earthy, artisanal brand experience that immediately communicates the vibe and mission of gngr bees.
3 Ways You Can Use Your Brand Patterns and Illustrations
It’s all part of creating a full-on EXPERIENCE for your clients and customers.
what no one ever told me about entrepreneurship
With nearly 7 years of entrepreneurship under my belt, I’ve learned a thing or two — and here’s what no one tells you about it.
2022 year in review
Each week during our team meeting, I have my employees share their highs and lows from the week. So today I’m sharing with you my honest highs and lows from the year.
what is a strategic branding approach and why does it cost more?
So, what is a strategic branding approach? It’s an in-depth approach that starts with us getting to know Y-O-U, doing research on your business and your audience, and compiling that information to first and foremost build a brand strategy. From there, we continue to make strategic choices based on our research and everything we outline in the brand strategy in order to make calculated design decisions as we build out your branding.
get to know the boss babe behind brighten made
Margarita enthusiast, dog mom, enneagram three — get to know the lead designer and business owner behind Brighten Made.
get to know senior designer erica
Dog mom and BIG Green Bay Packers fan — come meet our senior designer, Erica Gloeckler.
why I only present one branding concept
If you’ve been thinking about working with us you might be wondering, “How many options will you give me when we start branding?” And you might be surprised to know that my answer is — ONE! Now before you’re like what the heck, that's not enough… let me explain.
get to know senior designer rachel
Kombucha enthusiast, reality tv fanatic, and avid runner — come meet one of our senior designers, Rachel Walter.
get to know our project manager and copy guru
Project manager, mama, writer, wife, organizing extraordinaire — these are just a few words to describe our Brighten Made project manager, Lauren Lowry.
how to avoid audience confusion with your branding
Are you doing one of these three major things that cause audience confusion and create less engagement with your brand!? Here’s how I can help.
my biggest advice to young designers
Put yourself out there and tell all your friends and family you’re hoping to start your own design business. You’d be surprised how many people will support you and want to see you succeed.