Calling all designers! Have you ever wondered what design-specific tools I use for my business? The list is pretty short and sweet but essential nonetheless!

When I’m designing a custom website, I have three go-to tips I always take into consideration. These three tips will help create an action-based site that’s going to quickly resonate with your audience and help you convert leads to sales.

When I’m designing a primary logo, I love to take a big focus on type. Symbols and illustrated icons can be great within branding, but your primary logo needs to be, let’s face it, your name — and so we start with type! While every designer is different, here’s a little peek into my process and how I dive into creating original, custom primary logos.

Let’s just start by saying this applies to ANY social media platform and any time you’re going to use text to create a graphic anywhere. Think of these rules when you go to create the cover of a PDF for example, a business card maybe, a thank you — you get the point. These three simple rules for formatting text are going to have your back time and time again no matter what you’re designing on and for.

We go ALL OUT for our branding clients by providing a full branding experience that includes more than just a logo design but also supporting elements such as custom illustrations and patterns. While not every branding client needs illustration per se, some can really benefit by using it! Here’s why — our brains process pictures, symbols, and other visuals faster than words so illustration can help convey a brand message more efficiently with our already short attention spans.

In this branding and website design case study, we share how we helped Hart and Flora level up her brand to result in a branding experience that matched her high-quality glassware, her bright and fun personality, and set her up for long-term success to scale her business.

So, why do I recommend Squarespace? Honestly, because it’s the easiest platform to get a professional-looking website without hiring a developer to code things. Now, notice I said developer, not designer. You’d still benefit from a website designer to help you turn your branding elements into a website reality.

After nearly 7 years as a business owner, I’ve learned which seasons I can typically expect to be slower and which are busier. So how do you stay productive and get work done during slow seasons? I’m sharing seven ideas to keep you (and your team if you’ve got them!) productive and ready to tackle the next season with full cups!

Starting your own coffee shop or brand can be SOOO daunting! That’s why we’re here to help! We’ll dive into common questions surrounding all things coffee branding and share our favorite coffee branding ideas so you’ll walk away with a bit of knowledge and a whole lot of branding inspiration!

I’ve come across countless clients who go through the branding process once only to end up double-investing because they’re not happy with the outcome OR their branding doesn’t serve them long-term. This is why it’s SO important to do your homework when it comes to finding a brand designer that’s right for you and your biz! I’m sharing my top three tips to point you in the right direction and help you get one step closer to making those branding dreams a reality!

When it comes to sales you can reeeeeel ‘em in all you want with your branding and your website — seriously can’t stress the importance of branding and a good website design enough — butttttttt packaging can make or break your sales. Let’s talk through three MAJOR tips to keep in mind when designing packaging.

When it comes to branding your biz there are about a thousand questions you can ask yourself. And let’s face it, if you’re just starting out it can be SO intimidating and costly. This is where our Brighten Brands come into play. Our premade branding kits are here to help take some of the stress out of branding your business while also helping you save a bit of money upfront.