Your website photography plays a crucial role in showcasing your products effectively, communicating the look and feel of your brand, and driving those sales! Quality product photography can make or break your store's online success, especially as a small business. Standout imagery will not only showcase your goods in the best light possible but it also creates a sense of trust and credibility for potential customers — all of which will influence those buying decisions.

In this branding case study, we share how we helped Polished Prints create an elevated yet relatable brand that helped her feel confident to chase after her business goals in the e-commerce industry.

From working way past 5 pm and into the night to having set boundaries to protect my time with my family, here are three key things I’ve learned while balancing life as a mom and business owner.

Calling all designers, if you’re not doing these three things when designing a Shopify website for your clients you should be.

Whether you need a custom box design, custom food packaging, or any other packaging design, here are three things you need to know before hiring a designer.

In this branding and website design case study, we share how we helped Every Day Collective Co. create a memorable brand that helped her feel confident to grow her online presence and really lean into all things e-commerce.

Wanna know the number one question I got asked when I was pregnant? And no, I’m not saying this to sound like the stereotypical influencer who gets *~ SoOoO MANY questions~*, but truthfully, aside from asking if I had a name picked out, everyone wanted to know what my maternity leave plans were!

From more COLOR, intricate details, and experimental design treatments to interactive design, bold statements, and let’s not forget AI generated imagery here are our design trend predictions for the new year.

In true Brighten Made fashion, I’m sharing some highs and lows for 2023.

It’s 2023 so whether you’re just starting out or have been in business for years, you need a website. If you’re still on the fence about starting a website, you’ll want to give this post a read. We’ll chat through the benefits of having a website, how soon you should create one, and which website platform you should use. Plus, we’ll cover the importance of hiring a website designer vs. taking a DIY approach too. With so many things to consider, this is the first step.

There’s a special kind of magic that happens when you create with your hands as a designer. While there are tons of amazing templates and resources online, nothing beats creating something memorable and unique by going back and taking paint to paper. After you create your something amazing, what’s next? Transferring that artwork to a computer! And here’s where I come in. I’m sharing four helpful tips to make the process of transferring your original work to a computer or digital file.

In this branding case study, we share how we helped The Story Club find brand clarity as she dove deeper into her business niche and set her up for long-term success for both of her businesses.